Friday, April 18, 2014

MY PERSONAL JOURNEY: fueled by Passion and Purpose

My Life Before 18

By Sandeep Gupta

Have you ever purchased something that you didn’t need? That you didn’t use later?

Well, you are not alone. My parents purchased many things for no logical reason, especially books; I would always wonder: “why should you buy something that you never use?”

If you had been with me in my drawing room when I was 8, you would have seen 3 gigantic bookshelves overflowing with books—big hardcover volumes from all parts of the globe. The titles were as wide-ranging as Russian Revolution, Capital Punishment Systems of the Last 1000 Years, World Wars, Occult Sciences, World Geography, Philosophy, Sciences, Religion, Economics, Law, Marketing, Brain Science, Anthropology, Value System, various Atlases, Dictionaries, Encyclopedias … the lot!

Nobody ever read a single word from even one book. The shelves were opened only for one purpose: cleaning. Whenever the shelves were opened, some books invariably fell down and landed ‘thud’ on the floor with a piercing smell of dust. My dad was very possessive about his books. He even had a label on each of the shelves: “Don’t touch without permission.” For me, the locked books had always been some kind of a forbidden fruit. One day, as our servant (Mahipal Singh Choudhary from Haryana) was cleaning the shelves, a particular volume of Grolier Encyclopedia just tumbled out and fell down (my parents were away at work). I picked up the book, and, the moment I opened the book, I got hooked to it. The title was Countries of the World. The pictures fascinated me no end. And Mahipal panicked.

“Bettaji kitaab vapas de do ... saabji meri khaal kheench lenge.” (Young Master, please keep the book back or else Master will skin me!)

I requested him to let me look at the book for some time, and somehow with great stress on his face, he allowed me to read the book.

“Saabji ke aane ke pahle vapas rakh dena.” (Please keep it back before Master arrives.)

I got so hooked that I put a stool and took out all the encyclopedia volumes one by one and just kept on looking at the pictures. By evening, I had turned over all the encyclopedia volumes. When my dad came back that evening, I just jumped to tell him the joy of having seen the encyclopedia.

“Dad, you should read. These books are very interesting.”

He saw all the books on the floor, AND, without thinking at all, slapped me hard.

Dad (fuming and screaming): “Mahipal, tune naukri karni hai ya nahi? Kisse pooch ke kitaab nikal kar di?” (Mahipal, seems like you don’t want this job! Whom did you ask before handing the books over?)

Mahipal: “Saabji bhale hi aap naukri se nikaal do par main ek baat zaroor kahoonga ... mere hisab se to bettaji ne koi galti nahi ki hai ... kitaaben to dhool kha rahi hain ... main to chahta hoon ki mera beta padhe ... par hamare paas aise saadhan kahan? Aapka beta padnha chahta hai ... uske paas poori kitaabon ki dukaan hai ... aur aap use padhne se rok rahe ho?” (Respected Master, even if you fire me after this, I will say: the Young Master has not done anything wrong. The books are gathering dust. It is so ironical, that I want my son to read, but have no means to provide him with such books; your son wants to read and has a whole store full of books, but you are stopping him from reading!)

Dad: “Mahipal, ab tu mujhe samjhayega ki mujhe apne bachche ki parwarish kaise karni chahiye?” (Am I going to learn how to take care of my child from you, a servant Mahipal?!)

In the meanwhile, my mother also reached home.

Mom (completely puzzled): “What happened?”

She remained shocked for some time. When the penny eventually dropped, she gave an almost menacing look to my dad.

Dad: “Now the servants of the house will tell me what I should do and how I should raise my child.”

Mom: “Mahipal is absolutely right. What kind of a dad are you? Other kids are beaten for not studying. You must be the only father in the world who is beating his child because he is interested in reading / studying. Rather you must be proud that at such a young age, he is being fascinated by books.”

This one line by my mother changed my father completely. It hit him hard; he just plonked on the sofa silently, hanging his head in utter bemusement. After about 10 minutes, he got up and said “sorry” to all three of us.

Later he said to mom: "I was angry not because he read the books but because my orders had been violated. And in the heat of the moment, I ended up slapping my son who wanted to read and study. Shame on me!”

This particular incident moved my father to such an extent that he granted me open access to all the books. He also hired a true polymath to be my full-time home-tutor. He was an unconventional tutor who didn’t believe much in conventional education imparted in schools and colleges. Rather, to give me a holistic education, he used to take me around to various places: libraries, museums, superstores, movies etc.

One thing that no other person could have taught me: the ability to connect the dots. Let me give you an example of how I was taught by this teacher (his initials were BD). During a Superstore visit, BD picked up a Nestlé chocolate and this is how the conversation went:

BD: “What is this?”
Me: “A chocolate.”
BD: “Tell me more.”
Me: “Nestlé is quite yummy. My favorite!”
Me: “I don’t know.”
BD: “Read the wrapper fully. What do you find?”
Me: ……
BD: “I asked you something.”
Me: ……
BD: “Which country is it from?”
Me: “I am not sure.”
BD: “It is given on the wrapper?”
Me: “Oh yes! Switzerland.”
BD: “What do you know about Switzerland?”
Me: “Ya! I think the movie Silsila was shot there.”
BD: “(almost pulling his hair) What else do you know about it?”
BD: “Where is Switzerland?”
Me: “I don’t know. But I don’t think it is in India.”
BD: “It is in Western Europe.”
Me: “OK!”
BD: (fuming) “I expect a question.”
Me: “What question?”
BD: (shouting) “I said, ‘Western Europe.’”
Me: “So?”
BD: “If I say ‘Western Europe’, how is it possible that the question ‘Western! So there must be something called Eastern Europe, otherwise why give it the name ‘Western’? not come to your mind? Where is your focus?”
Me: “I never thought of it.”
BD: “There is a big division in the world these days because of this. You have to know this.”
Me: “OK!”
BD: “This is not a physical division but an ideological division. The world is ideologically divided into two parts.”
Me: “What is ideological?”
BD: “Based on belief, thought, idea. Not based on borders. See! You live in the same house but you don’t like some things your parents say, right? So it is not a physical division, but an ideological one. Imagine you have a brother and a sister. If your sister supports your stand if your brother sides with your parents, it will not create any physical divide but an ideological one. The world calls it the Cold War.”
Me: “So who are the two sides here?”

BD gave me the most fascinating account of the entire world history of the 20th century: WW-I, The Russian Revolution, The League Of Nations, The Treaty of Versailles, Hitler’s rise to power, The Holocaust, WW-II, The Formation of UN, IMF, WB and GATT, The Cold War, The Bipolar World, The Division of Germany, The Berlin Wall, Communism, Capitalism, The Formation of China & Taiwan, The Formation of Israel, The Arab-Israeli conflict, The Iron Curtain, NATO, The Korean War, The Warsaw Pact, The Suez Crisis, The Cuban Missile Crisis, The Vietnam War, The Afghanistan Crisis, US versus USSR, The Arms Race, The Six-day War, The Yom-Kippur War, The Oil Shocks of 1973 and 1979, OPEC and its role … PLUS … at least a hundred more such stories.

Which other teacher in the world can connect a Nestlé wrapper to such a fascinating account of World History?

Just to give you one more example of what a great teacher can do to you:

Another day, he picked up a Coca Cola bottle, he asked me similar questions.

BD: “What is this?”
Me: “Coca Cola! Should I read the bottle fully?”
BD: (nodded)
Me: “Atlanta, GA. What’s GA?”
BD: “It is Georgia.”
Me: “Oh! The place near Russia you told me about?”
BD: “No! This Georgia is different.”
Me: “You mean there are two Georgias?”
BD: “YES! This one is in the US.”
Me: “How can two places have the same name? If I say, I am going to Georgia, how will you know which one?”
BD: (big grin on his face) “You have a lot to learn. OK! What else do you know about Coca Cola?”
Me: “It is good but thoda teekha hota hai.
BD: “I mean the Coca Cola Company.”
Me: “I wonder know what they put in this drink.”
BD: “It is the biggest brand in the world.”
Me: “What is a brand?”
BD: “OK! If I ask you about butter, what comes to your mind?”
Me: “Amul. I love paranthas with it.”
BD: “Exacly! So Amul is a brand. It is a big brand because it comes to your mind first when you think of butter.”
Me: “So, ‘brand’ means ‘famous’?”
BD: Not exacly! But, in a way, you can say so.”
Me: “So Coca Cola is so famous?”
BD: “Yes! It is sold in more than 100 countries around the world, and the symbol of ‘Coca Cola’ is the most recognized word in the English Language. Even when Russia and America are enemies, Coca Cola is sold inside the Russian Parliament. That’s why the Coca Cola logo is considered the symbol of “The Victory Of Capitalism” around the world.”
Me: “REALLY! How did it become so big?”
BD: “The power of Positioning.”
Me: “Means!”

Then BD gave me the entire history of Coca Cola’s success. How a small pharmaceutical brand that used to contain cocaine earlier (started about a hundred years ago—in 1886) went on to become a massive brand fascinated me no end. He told three things that amuse me even till date:

  • The fact that there is nothing secret about the Coke formula but company has always publicized it so. It says that Coca Cola has a secret 7X magic formula that is closed in two parts of Trust Bank’s locker in the US. The two top executives of the company know only half the formula each. That’s why they don’t travel together on the same plane. (All this is a myth created by the company).
  • The fact that the design of the Coca Cola bottle was inspired by a woman’s skirt. Its earlier campaign: “As you drink, it goes down.” was considered sheer genius.
  • The fact that how Coca Cola was made the official free drink of all senior American soldiers during the Second World War, an action that resulted in making the company truly global. It had to open bottling plants wherever the American army went, especially all over Europe, automatically making the brand truly global. He also told me about how American soldiers (who were the winners of the war) got a celebrity status in the US in the 1940s. As they drank Coke (because they had been addicted to this “free” drink); and as the people in the US wanted to emulate their war heroes, they also started drinking Coca Cola as a symbol of victory. This is how sugared water was positioned to become the number one brand in the world.

BD used to tell me dozens of such stories every day. Going to school sounded so boring compared to all this fun-filled learning (in the form of extremely fascinating stories) that I practically stopped going to school. Fortunately, there was no major issue of attendance at school; it was all plain and smooth sailing.

All these incidents / stories made me very very curious as a child: 
  • At a wedding I asked: “Why should the groom always be taller in a marriage? Why can’t the girl be taller? Is there a law to this effect?”
  • At a doctor’s clinic, I asked the doctor: “Doctor Uncle, my parents always keep on asking me to study hard and be the topper of my school. What percentage did you get? Were you the topper, too?”
  • At a superstore I asked: “Why is milk sold in rectangular containers (tetra-packs) whereas soft-drinks and beverages are sold in round (cylindrical) containers?”
  • Whenever I watched extreme sports, adventure sports, horror movies etc. on TV, I would invariably ask “why are such things (in which one could lose his/her life) so popular? Logically speaking, they must not be allowed.
  • When I was told that even today, science doesn’t have all the answers, I invariably would ask: “which is the next science (beyond physics / chemistry / biology etc.) that has to be invented in order for us to get the answers to some of the hitherto most unanswered questions in the universe?”

BD always encouraged me to ask all sorts of questions. And he would give me all the answers, no matter how many questions I asked. In fact, he would get irritated if, during a discussion, I didn’t ask some really penetrating and curious questions. He always said, “Curiosity is the best thing to have happened to us. We could move from jungles to trees to caves to arable land to Space—only because we always asked the question: “WHAT NEXT? What is our next frontier? As humans, we have always challenged the status quo. Even in the modern context, if Galileo / Columbus / Copernicus hadn’t challenged the status quo, we would probably have still believed that the earth was the center of the universe or that the earth was flat or that there was only one way to reach India from Europe.”

Once BD showed me a painting by Paul Gauguin (created in 1897). Through his painting, Paul asked three quintessential questions:

  • Who are we?
  • Where have we come from?
  • Where are we going?

You will find it impossible to believe it but I got a six-month long education as the answers to these three questions. The entire idea of the origin of the universe, the origin of species, evolution, brain-science, existentialism (philosophy), nihilism, technology, speculative intelligence, SETI, the fundamental nature of Man (humans), our place in the universe, speculations about death, afterlife, religion, spirituality—the list goes on. All this was laced with anecdotes, history, archaeology, paleontology, and research elaborating on some of the most seminal works of all times. Such is the power of asking the right questions.

In addition to this, BD developed in me the habit of reading to obsessional levels. Every evening he would tell me the book that I was supposed to read the next day, give me the summary of the book beforehand, and pique my curiosity to the level that I couldn’t wait to get started with the book. Each day, I would read the book that BD had asked me to, and, when he would arrive in the evening, he would give me more wisdom about the same book. He would fill all the learning gaps and suggest the next book.

As I had practically stopped going to school, I had enough time to just dig myself into books and read for hours on end. I relished every single book I read. I could read and understand these books because BD used to give me a complete backdrop and idea about the same before asking me to read any particular book.

The books / publications / works that left the biggest impression on me: The Scientific American (Magazine), The Harvard Business Review (Magazine), The Economist (Weekly), National Geographic (Magazine), Cosmos, The Dragons of Eden, The Fountainhead, Atlas Shrugged (and all the other works of Ayn Rand), Future Shock, Power Shift, Third Wave, 1984, Bertrand Russell’s Philosophy Collection (35 books), Pirates of the Valley, Positioning, Ogilvy on Advertising, Leaders who Changed the World, Biographies, The Wealth of Nations … plus the Works of Isaac Newton, Charles Darwin, Albert Einstein, Fredrick Nietzsche, Albert Camus, GWF Hegel, Immanuel Kant, John Stuart Mill, René Descartes, Karl Marx, Jean-Jacques Rousseau, David Hume, Francis Bacon, Voltaire, John Locke, Baruch Spinoza, Montesquieu, Edmund Burke, Thomas Hobbes, Thomas Paine, Carol Gilligan, Jean-Paul Sartre, Simone de Beauvoir, Lawrence Kohlberg, Carl Jung, Sigmund Freud, Jeremy Bentham, Arthur Schopenhauer, GE Moore etc.

As I read more and more complex stuff, I faced two problems: poor vocabulary and low reading speed through tough texts. I got so bugged by my poor vocabulary that I bought The Oxford Advanced Learners’ Dictionary and, in the next six months, remembered it almost fully with the proper usage of each word. My problem of vocabulary was solved, once and for all.

To fix the problem of slow comprehension, I was required to have some basic idea about most of the basic human disciplines: business, economics, marketing, biology, history, evolution, paleontology, anthropology, philosophy, psychology, astronomy, literature, and science & technology. This was catch-22. To learn these disciplines, I had to comprehend tough texts fast. And to comprehend fast, I had to know these disciplines.

BD suggested a different approach. He enrolled me into a huge video library. It contained a huge collection of documentaries on almost every subject on this planet. As per BD’s suggestion, I would rent one documentary per day and watch it fully. Also, he suggested watching all the foreign programs on TV.

Watching British comedies on TV was an extraordinary investment. Apart from humor, I learnt about global politics, the roots of the European crisis, investment banking and a zillion other disciplines from ‘Yes Minister’, about the retail industry / customer service from ‘Are You Being Served / Fawlty Towers’, about WW-II and many other aspects of world history from ‘Allo Allo’, and about complete 360 degree shades of human psychology from ‘Porridge’. Also, the documentaries proved extremely useful. For Instance, imagine watching a three-hour documentary on The Kalahari Desert. No geography or science book can match that learning. I ended up watching more than 500 documentaries on almost every subject in the world. THE BEST INVESTMENT OF MY LIFE! Reading became a cakewalk after this investment. My overdrive with books was catapulted into the highest orbit. Between 9 and 18 years of age, I read more than 200 books per year on almost all disciplines.

I loved BD’s reason for making ‘reading’ the ultimate hobby: I can’t still forget what he once told me when I asked “WHY READING?”

BD’s answer: Someone who has written a good nonfiction book must have been a good reader himself / herself. Let’s say this person had read 100 good books before s/he planned to write one. Obviously s/he would have wanted to put his/her best learnings into the first book. So in effect, this person would have tried to give you the wisdom of at least a hundred great books in his / her book. So if you read one great book, you indirectly receive the wisdom of at least a hundred great books automatically. Since then, 'reading' has been my all-time-favorite hobby. It feels magical. Getting into the mind of someone who has radically different perspectives on the world is sheer adrenaline, kick-starting my brain to connect disparate dots of information to make a symphonic meaning. Reading the work of someone who is more knowledgeable, more skillful, and more accomplished gives me ecstatic exhilaration. I can spend countless hours with GREAT books.

BD also told this: Once you start reading more, you automatically start connecting the dots. This is precisely what he said: suppose an ordinary student who is not well-read starts reading about Albert Einstein in a Physics textbook, s/he will read about the theory of relativity and nothing else (that too just to pass the exam).

But if you were to use the multidisciplinary approach, while reading about Einstein, you will end up reading about the Evolution of Species, the Photoelectric Effect, the Great Depression (which can take you to Capitalism, Communism, Socialism, Hyperinflation, and a bunch of economics and finance related topics), the Holocaust, Music (which can take you to Mozart and Beethoven), Consciousness, the History of Jews, the Third Reich (Nazi German), Hitler, World War II, the Manhattan Project, the Atomic Bomb, the formation of Israel (funnily, Einstein was offered to become Israel’s President), Global Geopolitical Chessboard, US-Europe Relations, the Marshall Plan, the Red Scare, the Arab-Israeli Conflict, the Oil Shocks, the Suez Crisis, the Cold War, various Nobel Prize  winners, the Laws of Motion, Newton (and how his theory of gravitation was challenged by Einstein), Quantum Physics, Einstein’s dream expressing the entire universe in a single Mathematical Equation, Special Theory of Relativity, General Theory of Relativity, Time Dilation, the concept of Spacetime, etc. etc. etc. It can go into 5000+ disciplines.

The lesson: You are successful in a true sense when you can think of “Universe, Geology, Energy, Science, Technology, Philosophy, Mathematics, Art, Music, History, Geopolitics, Wars, Evolution, Biological Sciences, Physical Sciences, Mind, Brain, Psychology, Neuroscience, Design Thinking, Creativity, Consciousness, Cosmos, Biomechatronics, Biorobotics, Artificial Intelligence, Business, Entrepreneurship, Marketing  … etc. etc. etc.” not as individual silos but as one, single intermeshed reality … as ONE interconnected discipline!

I must say this has been the biggest gift I have received in my life. All my life, I have spread the fruits of this gift to all my students; needless to say, they have achieved absolutely sensational successes.

When I was 17, a friend of mine (Sarang) once called me over to his place. While we were chatting, I heard a huge debate going on in the other room. I got really fascinated and just walked into the other room. Sarang’s father and one of his friends were discussing the issue of oil prices. Both of them were professors at two of the best business-schools in India.

While they were blaming liberalization for the high cost of oil, I unwittingly said a legendary line:


Turning to me, both of them reacted as if I was eating spiders. Sarang’s dad (Prof. RM) said, “Sandeep, do you realize what you just said? Tumhari tabeeyat to theek hai? [Are you all right?] How is Hitler related to this mess that the Indian Government has created?”

And I explained the entire thing:

Hitler → Concentration Camps → Genocide → persecution of Jews → Jews fleeing to Jerusalem in millions → formation of the UN in 1945 → formation of Israel in 1948 → raw deal to the Palestinian Arabs → US / UN favor to Israel →Israel, the fighting nation → simultaneous fighting on four borders and winning → US direct support to Israel in the Yom Kippur War of 1973 → Arabs angry → Oil Embargo to the Western world by OPEC (predominantly Arabs) → Oil Crisis → Oil Shock of 1973 → prices increased to 4 times the base price within one year → no rollback on prices since then → the base changed from X  to 4X → all of humanity is still paying a huge price for Hitler’s atrocities.

These 2 gentlemen were completely engrossed, hanging on my each word with absolutely rapt attention. Once I finished, after a long silence, RM spoke: “Sandeep, I am amazed. Where did you learn all this? I am a professor at the best business school in India and keep interacting with the smartest people in this country, but I haven’t ever heard anything as fascinating, not even remotely as fascinating, as this.” (Hinting to the other professor) What do you think?”

The other professor said, “RM can be possibly excused because he is a professor of Marketing. But I teach Economics. And I must confess: I am feeling as if I know nothing about the subject. You should come to the B-School and share this with our students. I am serious. In 18 years of my teaching career, I am yet to hear a more interesting insight.”

Both of them wanted to know more about me. I told them about the books, documentaries, and my extreme interest in at least a dozen disciplines. I must say that I was lucky to have a six-hour long discussion with two of the sharpest people in the city. I spoke about almost all the disciplines I had been exposed to.

Prof. RM called me over the next day and asked me to address the students at the B-school. And I accepted the offer.

The stage was set. He had publicized me so much that everyone was looking forward to some gems of wisdom from this genius child-prodigy. The audience was about 250 people. I was the youngest person in the room. I was supposed to speak for 15-20 minutes. As I was introduced, I heard a deafening applause. As I had been trained by RM, I started: “Imagine if the book Das Kapital had not been written, what would have the world been like?” And, you won’t believe, just to encourage me, some professors responded: X, Y, Z would have happened. But the perspective I gave shook the students completely. I received applause after applause.

Now I know that initially they applauded just to encourage a 17 year old. But I am sure that after 15 minutes, their applauses turned genuine; they genuinely loved the content. For them, the content was completely unheard of—breathtakingly fresh perspectives on world history, current global economic, political and military scenario, positioning, branding, psychology, triune model of the human brain, entrepreneurship and almost all that I had learnt in so many years. I was unstoppable. It was as if someone had opened the floodgates of an overflowing dam. I left the audience completely mesmerized by my content. My delivery was extremely raw but the content alone had the power to completely spellbind them. The 20-minute session went on for more than 200 minutes. They were lapping it up. And I was completely unstoppable. As the speech came to a close, RM asked the audience, “Should this boy come for more such sessions?” Everyone said, “YEEESSSSSS!!!” This was my moment of reckoning.

This speech became possible only because I read all the books that BD had suggested. I BELIEVE THAT if I had not read five life-impacting books before the age of 14, I would have been one of the millions of average, mediocre, and faceless commoners that dot almost every big city of this country and would have obscured into oblivion long ago. Here are the five books:

BOOK 1 that changed me completely: Pirates of the Valley was a book about the Silicon Valley. I was absolutely enamored of the “maverick” culture and of the fact that wealth could be created on one’s own terms with just one’s brainpower. “You don’t need capital or degrees to start any business” was the best education one could get in one’s formative years.

Here is an excerpt from the book: How do you go about building a tech city? One thing you've got to have is the proper ’tude (attitude). Silicon Valley's most valuable asset is its mind-set, a powerful merging of two behavioral strains: the macho, riverboat-gambler swagger of the original chipmakers who thought nothing of betting the company on a risky new idea, and the gently subversive high-tech idealism of early computer hackers. The resulting intellectual alloy counts you as a sellout if you don't try to make yourself a billionaire. This attitude is where a lot of Valley wannabes, particularly those outside the United States, fall short. But it's hard to overcome centuries of tradition that honor the very qualities that Silicon Valley loathes: aversion to risk, lifelong fealty to an employer, willingness to work within a strict hierarchy.”

This has been one of the most impactful ideologies to have guided my existence so far.

My lifelong learnings from this book:
  • Courage and Risk-taking are quintessential to big successes. Dare to dream, take that plunge. Risk all you have!
  • Follow your heart: No matter what happens, never do what you don’t love doing. Just do what you love and in turn just keep loving what you do. FIND your love; you won’t have to “work” (UGH!!!) if you do what you are truly, insanely, and madly in love with.
  • Swim upstream. Breed and feed iconoclasm – the single most crucial attribute that separates us from the rest of the faceless commoners in the world. The best asset – slaying all your sacred cows.

  • BOOK 2 – the book that has had the maximum impact on me in my entire life and career: I was gifted the book Fountainhead when I was 12. This has been the most powerful book I have ever read. I have read it more than a dozen times. All the other books by Ayn Rand (Anthem, The Night of January 16th, We the Living, Atlas Shrugged, Capitalism: The Unknown Ideal, The Virtue of Selfishness, For the New Intellectual, Introduction to Objectivist Epistemology etc.) and her Objectivist / Capitalist / Rationalist / Individualist philosophies were etched in my mind, soul, heart, and overall persona. It took me a while to understand all of it, but the impact that it had on me was indelible.

My lifelong learnings from this book (and Ayn Rand’s other works):

  • Have very strong convictions (obviously extremely unconventional) about what you do. Never compromise your belief / value system.
  • One can live life absolutely on one’s own terms. One person can take on the whole world.
  • Excellence (being the “best in the world” at what one does). You must belong to the top 1% talent in the world at whatever you choose to do. Or else, your existence is absolutely ‘third-rate’.
  • Money will follow you if you follow your love, convictions, excellence, integrity, and courage.
  • Free-market capitalism is absolutely necessary to unleash the entrepreneur in you. The animal spirits needed to create something insanely great could never flourish in Socialism / Communism.

BOOK 3 that changed me: “Cosmos” and “The Dragons of Eden” by Dr. Carl Sagan: Brilliant books! These books that will awe, entertain, educate, and transform. All the perspectives about Natural Sciences, Physical Sciences, and Biological Sciences will become clear to you. The wealth of knowledge, mature perspectives, multi-disciplinary approach and the idea about the Universe we live in will be engraved in your mind forever. The Triune model of the human brain (as discussed in the book “The Dragons of Eden”) is the single most powerful concept that I have known in life. 

Meanwhile I developed interest in other disciplines as well: I have been an avid reader of History, Economics, Psychology, and Philosophy (apart from the already developed interests such as Astronomy and Evolution, courtesy Dr. Carl Sagan).

History: I feel one must read HISTORY. Very enriching experience indeed! Today I can comfortably talk about the history of almost any place in the world. The lessons drawn are much more important than the knowledge of facts. Imagine if you find that the reason you pay a much higher price for your petrol / diesel consumption on an almost daily basis is deeply entrenched in Pre-World-War-II Germany, World-War-II, the formation of the UN, the formation of Israel, and the run-up to the formation of the European Union (the EEC etc.), your interest in history will really double. If you find the reasons for the missing entrepreneurship in Indians but inherently present in the Europeans and Americans are deeply entrenched in history, you may be enamored. Also, the study of history makes you automatically good at Geography – another of my favorite subjects!

Economics: What to say about this discipline! Economics is central to our existence. I have had an extraordinary interest in this subject: Free-market Capitalism, Markets, Money-markets, Stock-markets, Capital-markets, Laissez-faire, and Macro-economic Policy have always fascinated me. For the last 25 years, I have not missed even one issue of The Economist.

Psychology: I am inherently interested in psychology. Your understanding of the ‘human mind’ gives you an extraordinary edge in business. For example, I attribute more than 90% of the success of Apple to its extraordinary understanding of ‘how to rule the mind of the customer’. According to me, there is not even one discipline in practical life that can detach itself from psychology. Everything about Marketing, Branding, Advertising, Media, and PR thrives on capitalizing on the vulnerable human psyche. Even the most mathematical / technical disciplines in the world (hard-core finance, software, cell-phones, tablets, laptops, for example) don’t thrive at all if they don’t understand how to rule the mind of the consumer. Psychology is everywhere. You just need to keep your eyes and ears open.

Philosophy: To me philosophy is not abstract, boring idea. Philosophy is a ‘living’ thing. It is what you fundamentally believe in. I have read the entire works (more than 35 books) of the most influential philosopher and thinker of the twentieth century – Bertrand Russell, also touted as the biggest polymath of the twentieth century. To me, Russell’s work touches upon all disciplines of life. Philosophy is not a separate science. Philosophy is life. Philosophy is wisdom. Philosophy is about perspectives. Without a guiding philosophy, life has no meaning. Think of this in business: every company worth its salt puts its vision, mission, purpose, and core values – the guiding philosophy - at the forefront. But possibly no company puts its ‘strategy’ on the plaque. This is not a PR gimmick to have a philosophy for your own life. Without it, we are more like animals.

Book 4: the best business book I have ever read: Positioning by Al Ries and Jack Trout. I have imbibed the lessons from this book and have applied them to each of my life’s interactions with anybody. There has not been even a single day in my life when I have not lived Positioning.

My lifelong learnings from this book:
  • The battleground in business is the mind of the customer. If you can live there, there is no marketing, selling, or branding required.
  • Anything can be sold with conviction and right Positioning. What more proof do you want than Coca Cola being the number 1 brand in the world for 70 years? It is one of the most useless products (containing only water, sugar, CO2, and color ... Nothing else). For 70 years, Coca Cola was the number 1 brand in the world despite being one of the most worthless products. This is the magic of Positioning. Imagine when positioning is applied for a good cause, what kind of wonders it can do!
  • Positioning can create customer evangelists, not just loyal customers.

Book 5: Alvin Toffler Trilogy (Future Shock, The Third Wave, and Power Shift) was one of the most impactful series of books that I have ever read. This series opened my mind to the idea of things to come (not the science fiction way, though). Imagine someone predicting the impact of the Internet in 1970 the way it is actually felt today. He predicted the “Digital Revolution” when nothing of that kind existed. Absolutely Brilliant!

My lifelong learnings from this series:
  • One needs to learn / unlearn / relearn very fast in today’s era. Adaptation is the name of the game.
  • Technology will define the businesses of tomorrow.
  • Leaders who can anticipate / foresee the shape of things to come can surely win in the marketplace.


This was a glimpse into my childhood.

The UN Award Mail

---------- Forwarded message ----------
From: Sanjeev Dutta <>

Date: Sat, May 17, 2014 at 5:13 PM

Subject: Mr Sandeep Gupta - You are chosen for our Rex Karmaveer Global Fellowship & Karmaveer Chakra award instituted with the UN...

Cc: Jeroninio Almeida <>

Dear Mr Sandeep

I am writing to you to present to you the United Nations’ Award Karmaveer Chakra, which has been instituted by the United Nations in association with iCONGO (International Confederation of NGOs). You are one such person who is our CHOSEN hero and champion of change and have been chosen in approval with all our erstwhile fellows and board members.
People who are chosen for this award are champions of change in their own right and are either doing something to bring about social change with their noble work or are walking the path less trodden by choosing innovative vocations that helps create a mindset change in society for the greater good with their noble thoughts and actions. You are one such person in whom we have seen immense potential as our fellow for all the great work you are doing to lead change for the better. To this effect, you shall be bestowed with the Karmaveer Chakra Award (Instituted in partnership with the United Nations to encourage proactive citizenship). This award is not given to people who SELF-APPLY through social media or over the internet and only given to people whom we have chosen through our research and network.
You shall be bestowed with the United Nations’ Karmaveer Chakra Award and Rex Karmaveer Global Fellowship at the REX CONCLiVE 2015 scheduled to be held in Delhi from 21st to 23rd March, 2015. REX CONCLiVE is the first and foremost wisdom forums in the world that focuses on social good and impact for the betterment of society with simple ideas for Action.
You as our esteemed fellow shall be able to attend this forum with one companion of your choice (our fellows last year requested for being able to bring in one companion) absolutely free and shall have the opportunity to network for long lasting partnerships and share wisdom and learning with like-minded champions of change from across the globe. Here is what some people had to say about the wisdom they acquired at the Rex CONCLiVE.
The most simple, dignified and austere learning forum and awards program I ever attended. The wisdom from all the people who are doing great work at the grassroots was very humbling. – Ms. Anu Aga (Captain of Industry and now a RajyaSabha member)  
Serving as the Indian Ambassador to several countries, Kavita and I have attended several learning forums at Harvard in the US, British Columbia in Canada and University of Peace in Costa Rica. However we are both simply enlightened with the learning we have acquired in the past 2 Right every Wrong Conclaves. This is the real wisdom and learning which the topmost Universities do not offer. To paraphrase Socrates “The Right every Wrong conclave bring truths out of others for the betterment of self & society.” – Ambassador Mr. J. C Sharma (Ministry of External Affairs) said this after he attended the first 2 Conclaves of 2006 and 2007 with his wife Ms. Kavita Sharma who was the Principal of Hindu College at that time.
When Jerry presents his stories and thoughts, one gets insights from thousands of books, places, people and villages -Dr. Amartya Sen - Nobel Laureate, Economist and Author.
Congratulations on being chosen for the UN Award and the fellowship.
Thank you
Col (Retd)  Sanjeev Dutta

REX Convener & Just Another Volunteer | International Confederation of NGOs |  |  M - + 91 9818139473Together as ONE we can RIGHT every WRONG  |

iCONGO believes that it is not mindless & arrogant charity but humble & involved social justice that is wanting in our world . We passionately work with PEOPLE across the globe, for encouraging social justice through citizen action with a vision of creating a just, humane, egalitarian and responsible society. On the other end, we work with the PEOPLE SECTOR (i.e. the NGOs which are rapidly losing out on credibility today), to reclaim and preserve public trust for the people sector. We have constantly endeavored and  taken the less trodden path, to encourage more involvement of citizens with social issues and created movements like The Joy of Giving, RIGHT every WRONG, Karmayuga and Karmaveer movement and inspired other socially relevant ideas with our thought leadership. This TV story by CNBC on iCONGO shall tell you about our mission in just 9 minutes. Watch Video

UN Award Certificate

Speaking at Big Events

TED Talk Poster

Delivering the TED Talk

Addressing 1000+ Professional Speakers at London’s Public Speakers University

Receiving the award for the best speech of the year at London’s Public Speakers University

Addressing 10,000 people at the Entrepreneurs’ Bootcamp at London’s O2 Arena

The cover page of my book Million Dollar Solopreneur

My Book's Launch Ceremony

Print Media coverage of my book

Amazon India’s page for my book with 150 five star reviews

My book becomes the best business book on Amazon India

Internet media coverage for my book

Feedback for the program Know The World in 77 Hours
This is the most insanely awesome feedback video in the world ... do watch


  1. super stuff .. I have attended some part of this . Sandeep is an amazing source of knowledge .. Way to go..

  2. Sandeep sir

    Yet another superb write up!! This is what I have been waiting for all this while! 5X metamorphosing into something really big! The fire you created within us will never be doused nonetheless, at times we fail to channelize it in the right manner. Kudos to you sir!

    I quite agree with Roji and moreover those of us, who were a part of the 5X program know what the world looks like when we see it through your eyes, else we can only seek solace in 'Ignorance is bliss'! Great initiative sir, given that people like me are a product or a by-product of the system nevertheless, it's never too late to change the system but the 'change' starts with us! It is purely coincidental that I was planning to see you soon, with a few things in mind and I have now got another great reason to do that! I literally worship you and I have always believed that if I personally know someone who is trying to bring about a radical change in the manner the current generation sees, thinks and speaks about the world we live in, it's none other than YOU!

    All the best sir! Way to go!!

  3. The write up is just wonderful - everytime you have something to say there is so much depth in it; no wonder this took you a good 2-3 months Sandeep.
    I am sure the two new courses offered will be a great success as most of your courses are !
    Wish to be a part of it and also let my friends know of this so that they too can benefit from your 'know-how' of doing things.

    And yes I hope people attending the courses will eventually have their own individual perspective rather than your perspective ( just for a laugh )!


  4. Hello Sandeep,

    your recent experience again show cases that professional education is not mature enough to help the students enough to excel in real world and fails to provide the right perspective required to aim and achieve high.

    This methodology of learning has to be included in the academic curricula in school as well as places of higher learning.

    Appreciate your initiative to plug holes in the system. I am looking forward to joining the sessions.


  5. Sandeep,
    Great Initiative. I respect you on the bold steps you take
    "You call a spade a bloody shovel"..
    I am completely bowled over on your thoughts and perspective about personal positioning. So very true. Yes need clear thinking and thought process to even have a basic meaningful conversation forget about achieving anything.
    I firmly believe Passion derives everything else. Passion Quotient makes all the difference..
    On the same lines, people talk about work life balance and Rat race blah blah blah... Why do u have to think of balance if you love what you doing?
    How many of us need such life lessons? Honestly there was no place to go. It is very easy to crib about the society and the education system and move on. Not many ask themselves about their own contributions back.
    I would love to be part of..
    See you soon.


  6. Hello Sandeep,

    Great writing !! Having myself passed out of MBA school recently, I totally agree with your views. I currently live in Germany and I was wondering how can I be part of such great learning.

    If you can come up with online course it would be great.

  7. Hi Shobha,

    Thanks for the wonderful words ... I will definitely come up with an online version in times to come. I am really glad that a lot of my ex-students from ISB, IIMs, and even from a lot of global MBAs find each word of what is written in the blog absolutely true. If the education system is not doing the job, I am ready to do the same, and possibly, at lower than even one-hundredth the cost. :)

    Do update me where you did your MBA from (send a mail).

  8. Hi Sandeep,

    Great move. Happy to see the 5X reloaded as BOLD. Looking ahead to participate.

  9. Hi Sandeep,

    Totally blown away as always.

    I remember experiencing the 5X initiative, the first version of this. Without any doubts, it's the best "mind orgasm" I have experienced till date. "Best mind orgasm" is probably an understatement. It has been a big win for me personally, professionally and monetarily. Wish great success to this program and I am sure you'll enjoy it.

    No magic to 16K, just coincidental. really? :) I thought you weren't sarcastic :P

    I second to Partha totally. I cannot get more lucky to find a guru, mentor, teacher and friend in one person. Meeting you is the best thing that has happened in my life.


  10. Hi Sandeep,

    just a day to go to unveil the curtains. I have never experienced such an excitement, be it on result day or my first day at work. The entire week went so quickly just to see what is there in store for next 8 weeks. Looking forward for an extraordinary life transforming sessions from YOU !!!

  11. Hi Sandeep

    The first session was mindblowing! I never imagined a session could be so exciting as this one. I could relate to many of the perspectives you elaborated, with my own life. "Perspective Vs Reality", "Personal Positioning", "Triggers to Emotions" were just superb, and a take-away for a lifetime.

    waiting for the next session,

  12. Hi Sandeep,

    Firstly, Thanks a lot for letting me come and attend the first session. I was actually supposed to leave bangalore last week. But your write up about the course was so powerful, that it forced me to extend my stay by a week.

    And as expected, it was well worth it. If I had any way to stay for the remaining sessions, I really would. Basically, what you explained about branding and positioning yourself is what we would already know about, and very easily overlook it. But the way you put it across, and the intensity with which you deliver the message would even force a wall to think about it. It was an eye-opener session in every sense.

    Am still trying to figure out answers for some of your questions:
    "Why would I buy coke or pepsi, when I very well known that am paying for sugared water?"
    "Why would I believe I cannot do something in a normal situation, and if you make it a do-or-die situation, I know i can do it without any hesitation. Why so?"
    And the fact that I cant get answers to it yet, proves that its only those 7 triggers that are at work here.

    This one session will change the way that I take decisions going forward. And also the way I project myself to others.



    1. Jerry,

      I am glad that we had a little chat about this as well. Also, any kind of appreciation for all the hard work that I put in my preparations matters so much more when I see such genuine appreciation.

      I am rediscovering humility with each interaction. Humility first; humility always.

      Just one thing: never ask people what you should be doing. Take gut-based decisions. Your gut is smarter than you.

      Read the book: Screw It, Let's Do It by Richard Branson. He says he takes a maximum of 60 seconds to decide even for the biggest decisions of his life ... such as starting Virgin Atlantic Airlines. He doesn't believe in data and research.

      The same goes for me. If I listen to people, I will face at least a hundred detractors every day. So the philosophy is: Just Do It.

  13. Hi Sandeep,

    This is the first time I have seen you in person. All thanks to my brother... :) The session was magnificent, very inspiring and thought provoking... just loved it! I realized your passion trigger when you went non-stop for 3.5 hours without taking a break...! I have heard your passion goes much more beyond that.

    You have enriched the session with your personal life experiences which makes it all the more special. I can read many autobiographies but seeing you talk about your life and the decisions that shaped you as a person makes me think more on my goal than my problems.

    Woow... that was one wonderful session! I am still in the hangover of it. I understand to be in this hangover for long I need to implement the triggers. With your guidance I am sure I will find mine in some time.

    Looking for more... Now that you have raised the bar!

    Is it possible to share the presentation? I couldn't note the 3 main points for every trigger.

    Thanks & Best Regards,
    Anand Patil

    1. Anand,

      What do I say? I am speechless. This is the best appreciation I have had in ages.

      As regards passion, I am sure if you love your work, there is no tiredness. I could have gone on for 12 hours in the same fashion. It is not about some superman-like energy but about LOVING your job so much.

      I am glad to have you in my course. Way to go.

  14. Hi Sandeep,
    You have aroused all the possible triggers in me. I quit my job PSU after reading your story. I don't know whether you are ruining my life or taking it to a next level. I hope its the later. Your one sentence about earning 10 lakhs in the next 30 days made a huge impact on my thinking. Without any extra skill sets you made believe that I can earn so much. I feel the first session itself is already worth more than what I paid to you for all the sessions.

    Thanks and Best Regards

  15. I feel goosebumps as I read this ... thanks Vishwanath ... I am not sure how to react. This is priceless. All the effort that I put in trying to be of some help to someone becomes much more glorious every time I see such genuine appreciation. If there is god, my god bless you in your life ... in each endeavor. I will try to beat myself in every new outing in life. Each day I will try to better myself ... this is beyond money, career, or fame. This is about IMPACT.

    Thanks mate ... I will cherish this forever.

  16. Hi Sandeep,
    First of all thank you letting me sit through the session it was amazing. I have never read or heard anything like it. The session for me has started to sink in only slowly and since Sunday whenever i am interacting with people or watching TV its like OMG OMG i know what triggers are being used.Interesting revelations. The magnitude to which the triggers affect us in every day life are astounding. It has again encouraged me to introspect a lot and i must say its a great journey that has begun with brand new eyes.
    The session was gripping through out but i think we could have had some moments in between to reflect and absorb :)
    I cant wait for the next session.
    I am looking forward to more interactions with you.Your energy is infectious.


    1. Thanks for the feedback Neha ... I will incorporate all this in the coming sessions.

      Also, it has been great knowing you. You exude an immense amount of energy and enthusiasm and your ideas are really refreshing.

  17. Sandeep,

    Although I was a bit jetlagged, The session was powerful enough to jolt me out of my sleeplessness. It was a very engaging, simple yet powerful session.
    I have been thinking about the triggers in every aspect of life since then. Passion has been the biggest and powerful trigger in my life... The session gave me valuable inputs on how to infuse the same. I am yet to try that out.
    The session was great in recognizing other triggers which I never paid attention to.. for eg:mystique, alarm..
    I cant agree more on trust. Most valuable asset of our lives.
    Last but not the least, Rebellion is one such trigger other than Passion that I very closely relate to.. My answer to the question in the exercise what triggers do u arouse in others: Rebellion was one of the top most.. My initial reaction on this topic was isn't it a negative asset ? Thats the way I always felt. My concern will be more from guy vs girl point of view, how does someone (Preferably male boss, male friend) look at someone (a girl) who is such a rebel? threat? Your discussion on how to infuse Rebellion was very subtle and doable action items. I can't wait to apply to my daily life and see the reaction and end result. Maybe this is one topic that I can talk in depth with you on how passion and rebellion combination work for a girl.

    Look forward to the next session...

  18. Thanks for such a candid and threadbare analysis Anjana ... we may surely have a talk sometime about this.

    As I have already told you, you have inspired me in many many ways and I mean it. I am yet to find someone who shed her inhibitions and had a great time doing so. Never trade your rebellion with anything else.

  19. Hi Sandeep,

    I remember the first time I had read about you and your blog a year and half back. I was glued to my laptop screen. I had not missed a single word and it had taken me more than 3 hours at one stretch (Yeah, I remember studying it and not just reading!). in the end, I had gladly told myself "See...Howard Roark actually exists!!" :)
    No word could ever come close to defining the kind of person you are and perfection you try to achieve. The session last Sunday was absolutely brilliant. Your take and perspective on things and life in general are just so fresh and new. Be it the concept of Universal triggers, the reason we should make our goals so big, positioning, religion, what makes humans know I can just go on!
    I liked how each of your stories unfolded so many lessons. I had always contemplated whether rationality is superior to emotions. You were so right in saying emotions are always at work!

    They say "A moment’s insight is sometimes worth a life’s experience". I am so happy to have experienced so many such moments in just one session.
    Sir, I think you should write a book (Seriously!).

    Thank you for all the influence and for trying to make the world a smarter place:)

    Vivek Patil.

  20. I am seriously overwhelmed Vivek. I always knew of the impact I create on people's thought process but this comment is an absolute revelation.

    I am glad that I am able to pass on my life-learnings in a very engaging, simple, fun, and easy-to-use way ... my only objective is to give people a way to think about themselves and their careers very differently.

    People bother about steady money whenever there is a thought of taking a fresh look at their careers. Little do they realize that money always follows if you do a good job and make the world take a note of it.

    Keep the comments pouring in after each session. It will be my honor and privilege to read each of these.

  21. Sandeep,
    Thank you. It is such an honor truly..
    I super like your comment on Money... Its True.. Money always follows if you do a good job and make the world take a note of it.
    I must have mentioned it to you earlier. Would love to hear your thoughts..
    Humans mostly risk averse, we engage in building safetynet over safety net before taking a plunge. When you take such precaution to avoid failure, one does not accomplish anything. People dont give your best. Sometimes in order to win, you take a risk meaning jumping without safety harness.
    is it not?

  22. I couldn't agree more Anjana. I can cite my example. I have never done my math about how much I am going to earn to start with. Money is a by-product of good work.

    I have believed in just one thing: your profession must be an extension of your 3P's: Passion, Prowess, Persona ... if you make your profession an extension of your Passion (you LOVE your work), prowess (you are among the best in the world at your work), and personality (your profession is an extension of your personality), you will never feel as if you were "working". Whenever I take up a new assignment, I always think:

    1. Whether this task can "engage" me completely ... mentally, emotionally, and intellectually. I should be so "engrossed" and "lost" in the task that I forget my sense of space and time for hours on a roll. I should feel completely "in the zone" and "orgasmic" while doing something. It should be "blissful". I wouldn't trade that moment with anything else, no matter how appealing the thing is, in the traditional sense of the word.

    2. Whether I feel a sense of mastery or learning doing this ... I must feel I am learning all the time. ALL THE TIME. This is possibly why I can read for countless number of hours. I have read for 41 hours at a stretch once. My typical reading stretches are easily 8-10 hours. Reading gives me a complete sense of "bliss". So does speaking.

    3. Whether the work involves impact or not. For my profession, I have never done anything that doesn't involve direct, visible, and significant impact on people, their lives, or their careers.

    4. Whether I could do this specific task without money. If yes, then I think whether I could make make money in it. If the answer is yes, I jump into it ... whether I eventually make money or not is not something that I bother too much about. I have known one lesson for more than 20 years, though: with the right positioning anything can be sold (imagine Coca Cola). What I offer is thousands of times more valuable than sugared water. So I do stand a chance.

    I would like to know your views :)

  23. Being down lately, at the end of the first session, there was this indescribable feeling of hope. Hope that I can make something good out of my life.

    Even though the words are very less, I thank you a lot for inspiring & planting the seed of hope. I can't thank you enough.

    As Vivek mentioned earlier, you should definitely write a book. Reach out more people. There are lot of people who need you, your inspiration & your way of thinking.

    Thanks once again. Was a blessing in disguise :)

    1. Thanks Sunil for these words ... I know for a fact the 'hope' is the single biggest catalyst in all human endeavors. May you achieve your 'mojo' with this course.

  24. Hi Sandeep,
    It's been an extraordinary experience to be associated with someone like you who knows it very clear what he's pursuing in life. Most of the today's youth is unaware of how to pursue what they love to do and accomplish their aspirations. You are no doubt enabling people to dream and desire, and make it happen. I can say that I've recognized many of my latent triggers after attending your session. When I met you the first time I wasn't very sure of how it would be, but you are one of the very few people by whom I'm highly inspired. And I really hope that we can do some amazing work in the future.


    1. It has been great knowing you Sharmin. I love the fact that you like the unbounded craziness in people ... the irrationality of human spirit to achieve the impossible, and the joy of achieving something out-of-the-ordinary.

      What you mentioned to me about your so-called 'crazy' friends and what attracts you in people really enamored me to you.

      I am sure some great work awaits us.

  25. Sandeep Sir,

    I am not sure how to describe this. Just before the session started, we had a short chat about whether should I attend this or not -- and you told me - if you attend this, then your focus for doing MBA might change - and that is what is happening now. For this whole week, Every day I started my work after reading the hardcopy you provided .... and my day was never the same. Frankly speaking, it is actually spoiling me .... not sure how do I feel --- it seems people are FAKING themselves (as am not able to believe - what I say to them is actually being well recognized and getting noticed ... only because of the points you gave around P-P-P-M-A-..). Now am eagerly awaiting for the second session and for sure, I should say this ---- U R AMAZING!!!!

  26. I am not sure how to react ... I told you so ... the session can be really hard-hitting and may involve re-alignment of anyone's goal. I just want you to focus on your test even as you attend all the sessions.

    Thanks for the compliment, by the way :)

  27. Sandeep .. I have never left a comment in any of your blogs… this is my first one.. so here it goes!

    I don't want to speak about how I met you and how the journey was after that (since it would take some space in this blog). For me the first session was special because you asked me the best question ever I’ve faced in my life (If my earning were to go to x/2…?) That made me realize that despite me feeling that I am working my a** off there are still things I can do. Thinking about your ten lakhs question made me realize how deep into my shell I have gone.

    Thanks for taking this initiative. For me this session is all about knowing what I do not know and building from there.

    I look forward to having some more real eye-openers.

    P.S. – You are not a bad actor at all!!!



    1. Hi ... I can assure you that I am a good actor. I have always been but it took your genius to identify this talent of mine.

      I am sure you will find each session more impactful than the other.

      Hope to see a great transformation in you :)

  28. Hi Sandeep,
    As I’ve mentioned in my personal emails to you, I missed the 5X by 7 days and waited all along for the next 'uninhibited kickass learning' opportunity which has now been presented in the form of KTWI24H.

    Talking about the first session, there could not have been a stronger opening statement than - “Make my goals so compelling, so big, so inspiring that my problems seem insignificant in comparison” to kick-start this journey. This one line has really charged me up to sideline the mundane and focus on scaling myself up (5X,10X and on). I knew these sessions will shake us to come out of our shell and challenge us to express ourselves, and hence I was convinced to bring my wife along to ensure the adrenaline rush is in the family and not just in me.

    Positioning is indeed crucial to personal and collective success in a crowded marketplace like today's. I’m fighting at my workplace with perceptions and really needed this dose to come up with a positioning strategy that moves me towards my aspirational state. Many of us are surely not cut out for a typical IT Services regimen, and I’m definitely one of them. I’m looking forward to begin my entrepreneurial journey and these sessions are surely going to get me on that path sooner than I could have, on my own.
    I’m certain ‘RUSH’ will be kickass and I’m ready to be thrashed and bruised tomorrow.

    Best Regards,
    Shashank & Dipti Saxena

    1. I am so glad to read this comment Shashank and Dipti ... you have summed up the essence of the course in just one a couple of hundred words.

      I am sure you will have a completely unbelievable transformation in you really soon.

      May your entrepreneurial journey take fruit with these sessions ... AMEN!!

  29. Dear Sandeep sir

    It's quite unlike me but given the tough and unprecedented things that I had to encounter during the last week, I just got a bit late in sharing my thoughts about the first 'dose' of 'Knowing the world'. First of all, let me thank you from the bottom of my heart for giving me an opportunity to stand on the same dais [from where you 'enlighten' souls like me] and address a bevy of brilliant, daring and intelligent minds and in a way kick-off ‘KTWI24H’.:-) I am certain it would be the only occasion that I could match you in some way and I don't have enough words to express how I felt on the day, at that moment and even now. As I mentioned in my address before the inaugural session, I left my ailing mother at the hospital to attend the session. Let me tell you sir, I would not have done that for anybody else on this planet, absolutely nobody, howsoever big! In fact such is your importance in my life that even my family respects you to the core and they were the ones who did not want me to miss even a single word of your ‘message’.

    Sir, I can write a blog dedicated to you, leave alone posting a comment! I have always believed that knowing you is certainly one of the best things that have happened to me and the most significant, perhaps next to my being born itself! This is no exaggeration by any standards given the world we live in, the society we are brought up and the ‘education’ we get. YOU are that 'Eureka moment'... that 'watershed event'... that 'Tipping point' of my life that I may as well define it [my life] as 'Pre-Sandeep Gupta' and 'Post-Sandeep Gupta'. If I were to pick a few points from the first session, I would say, my goals keep getting bigger and bigger with every passing day now and my problems look so customary that I relish them at times. Even though, I have never really been a 'trying-to-fit-in-when-I-could-stand-out' kind of person in life, but the manner in which I go about things these days is a ‘road less travelled’. The tempo, the gusto and everything else is so very different! Let me tell you sir, all the '7 Triggers’ that you mentioned were created the day I bumped into your blog and bolstered once I met you… it was just an epiphany on Sunday! [my comment exceeds 4096 characters..duh! To be continued.]

    1. Partha! I have to say this: I haven't found anyone who is a bigger admirer of mine than you. You have gone beyond what it means to like someone, adore someone, or love someone. This kind of appreciation is nothing short of devotion.

      I really hope you achieve all that you ever wish to achieve.

  30. Dear Sandeep,

    In continuation to my first mail to you on July 21st, in response to your frustration seen at the level of knowledge at premier B-schools of India, I want you to know, I am definitely sure, I am in the right place at the right time being a part of this session.

    I believe these sessions will greatly benefit participants who have a sense of uneasiness on the atrocities that our corporate and social societies have come to believe and pursue. Most people in the world conclude and debate on issues with little or no knowledge about some of the best piece of information and experiences. I without doubt can conclude your sessions can provide we the 50 odd fortunate ones the opportunities to make that difference in the society.

    It is an honor and gratitude for me to be a part of your session.

    I expect more from the remaining 7 sessions and no less.


    1. Thanks Suchindra for such a wonderful comment. I have read it at least 20 times. I really can relate to the line: "Most people in the world conclude and debate on issues with little or no knowledge about some of the best piece of information and experiences."

      I assure you that I will put my soul into trying to meet your expectations. Keep these comments pouring in. Cheers.

  31. Hi Sandeep,
    Last session was just great. Though most of the things in your lecture were known to us, but knowing makes no difference!!!!. How to apply things are more important.
    I am aroused with the 3P + MART. Finding better ways to implement it.
    The big pick for me was the 5 positive things about the person whom you hate?. This is viral to me now. Thanks.

    1. Baiju,

      I have always observed that your takeaways from my sessions are really unique and quite different. I am sure all of us see life from different colors.

      I thank you to have reposed your faith you me the second time. I assure you that you are in for the best joyride of your life.

  32. Sandeep,

    It was great session.. I am itching to take action... I am confident I will find my calling and will have courage to take action towards it...
    Your session further strengthen my thoughts about mental barriers we put into our own head and very happily delete,distort and generalize and move on... I cant agree better on the concept "I cant get thru my door" club..
    Damn I need to get out of my OWN way...

    I read this somewhere and live by it even more now..

    "Being your best is not so much about overcoming the barriers other people place in front of you as it is about overcoming the barriers we place in front of ourselves. It has nothing to do with how many times you win or lose. It has no relation to where you finish in a race or whether you break world records. But it does have everything to do with having the vision to dream, the courage to recover from adversity and the determination never to be shifted from your goals."

    1. I am really glad to see some really powerful lines from you. I totally believe in each word you have written.

      This is a group of special 50 people. We will create the impact for the world to notice.

      Never, ever settle for someone else's average.

      Reject mediocrity.

      Ruin the bell curve.

      I have said this before: I consider you my role-model when it comes to shedding one's inhibitions.

      Just keep challenging yourself. Things will be just great.

  33. Dear Sandeep,

    I am very happy to see this line in your presentation:
    “Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work and the only way to do great work is to love what you do.”
    -Steve Jobs’ 2005 Stanford Commencement Address.

    I liked it not only because it inspires us to find our calling, but also because this was the first line of my resignation letter at Infosys. Now as an entrepreneur, I can completely understand the magical talisman of ‘Do what you love’.

    For the past 8 years I am actively reading / listening to motivational, sales and personality development coaches such as Zig Ziglar, Robin Sharma, and Brian Tracy. But your content & delivery was very unique and inspiring.

    After this session I believed I am more equipped with knowledge to see ‘what makes great people / company Great’. I am beginning to understand what are the traits that make a person / company the best in their class?

    Now, I will use this knowledge to create my own company best in its class. That is my biggest take away.

    I want to sincerely thank you for starting this specialized program for improving our life. Looking forward to more such high voltage sessions from you.

    You are making an IMPACT on me. A BIG IMPACT!!
    Keep inspiring!!

    Paras Lohani

    1. We have interacted a lot before Paras. And each time, I have found some great buzz in you - a desire to outdo yourself and to create something of your own.

      I request you to read a few books for sure. Your life will change completely. And for the better. I am posting the titles in a separate comment below.

  34. For all the participants of this course,

    I recommend these books to all of you. You have to read them without fail:

    1. "Drive" by Daniel Pink
    2. "People Buy You" by Jeb Blount
    3. "A Whole New Mind" by Daniel Pink (this book changed me completely)
    4. "Business Model You" by Tim Clark
    5. "Mojo" by Marshall Goldsmith
    6. "Fascinate" by Sally Hogshead
    7. "The Innovation Secrets Of Steve Jobs" by Carmine Gallo
    8. "Zag" by Marty Neumeier

    Each of these books can change you completely.

  35. Hi Sandeep,

    Its been almost a week since the start of this session though my entrepreneurial stint is just about to come of the closet but my energy whether its at workplace or home it has rose 10 times.....really dont know how to thank you for boosting our confidence in believing ourselves......its the best thing happened with me!!!!It needs to be telecasted on television....I just told my friends about this program......AWESOME WAS THE WORD!!!
    They regretted being in Delhi.....thats what they said!!!!

    1. I am really glad you liked it Priyank. I also noticed one thing. You are not the one who accepts even 99% ... you need to have 100% of what you do. This is a wonderfully kickass attitude to carry.

      I am so happy to know the reactions when you described the program to your friends ... I will surely do something like this in Delhi as well.

  36. Sandeep,

    After reading the entire mail, I have two perspectives of looking at this, which I'd like to talk about in detail:

    Well you said: "I am defined by passion, rebellion, trust, and wit. I am not defined by power, prestige, mystique, or alarm." from your reply to Richa's blog. I'd like to bring it to your attention that I feel that PASSION, REBELLION, TRUST AND WIT are incomplete without POWER, PRESTIGE, MYSTIQUE OR ALARM!! If you put in some deep thoughts, with PASSION and REBELLION comes POWER. Similarly, PRESTIGE too does come with REBELLION and TRUST!! Had they not been interlinked, you wouldn't be there discussing the 7 triggers (PPPMART). So rather that calling you RUTHLESS (with due respect to everyone), I would say that "YOU HAVE A CONTROLLED APPROACH TOWARDS OFFENCE" (Hope you get that right). You are warm and patient, failures couldn't make you submissive or suppressed, because you chose to be like that. It's all in the way you treat your life as!!!
    2. On the personal front, as much as I know of you, I can agree with Richa to a certain extent. There is a well-known saying in Hindi if you have heard this one: "Jab aap kisiko uske dharm se alag karne ki koshish karoge, woh aapko apna dharm bana lega" So let me explain this a bit profoundly. There is no doubt in the fact that you're doing a great job by teaching entrepreneurial skills to people by the "word of mouth" or "blogs", which have had a tremendous effect on me also. So when you are trying to arouse the best out of everyone and help them identify their own skills from the 7 triggers which everyone has, you have actually deprived them of what they intially were.......(to get them right ofcourse :)) So if you think from that rationale, yes I think you could also be ruthless to some extent. And so POWER, PRESTIGE, MYSTIQUE OR ALARM could definitely be your triggers!!!

    "FACIO ERGO SUM" :This is what I would say you are!! (And yes, I'm trying to arouse some MYSTIQUE through this one :), as that is one of my triggers :) )

    Let me know of what you think of this interpretation!! Would love to discuss it with you in more detail.


  37. Hi Sandeep,

    After attending the first session, I had just one response: "Picking up blown pieces of mind from floor"!

    The session has already received unprecedented success as evident from the previous comments. So I thought that rather than reiterating, let me add a slightly different angle of analysis.

    I work in one of the world's leading Tech companies and let me throw some light on the present state of corporate training. I have attended umpteen corporate thought-leadership training, think-differently sessions, branding sessions, motivational training and so many other different managerial training Now I understand how much time I wasted on those substandard sessions that are branded as best in the corporate league and cost the business houses plenty but cannot explain the fundamentals and the basics. The presentations are soulless and non-interactive (forget humor). All you have in most of the trainings is a set of executives listening to some jargons, cliched phrases (as chanted by the "best" trainers) in sleepy state of mind.

    Cut to a scene in a room somewhere in Bangalore where you don't have touch-pad controlled AC, you don't have the latest corporate audio-visual devices, you don't have the cushioned ergonomic friendly chairs, you don't have a voice-recognizable coffee machine or any other corporate comforts but what you have is a person (to me BEST in India) holding a mike and taking you in the journey of life that you will remember for ever. For me the session is a cult, a revolution. I am fortunate that I am part of this session, a session that is changing my life.

    I would urge the other attendees to spread the words. My way of looking at it is: more than helping the session, you will help your friend whom you are inspiring to join.

    All greatest silicon valley ventures started in small garages or rooms. This session is run in a not-so-big setup. I would request Sandeep not to shift to a so called "grand" hub. So many of us are tired of attending worthless session in the grandest of corporate rooms. Let our "the-bold-you" session be sweet and different it its own way :)

    Small complaint though: I am yet to receive any classroom comm/video mailers.
    Please add my email:

    Looking forward to the next sessions.


    1. Hi Sanjeev,

      What can I say? You have taken my breath away by presenting such a 'sad' state of affairs in the corporate training sessions of such large companies.

      I really thank you for sharing such a comment ... I request you to come and address our group once.

      I am really sorry for the mails not being received by you. Profound apologies :)

      I am glad that you feel that I am setting a new standard. The desire to beat myself has become even more profound now :)

      Thanks a lot. This fresh perspective has invigorated me beyond description.

  38. Hi Sandeep,

    The second session was awesome, amazing and it did change a lot of things for me. I didn't realize 3 hours were up so soon. I believe you are not doing any kind of hypnotism. After your sessions, I feel that I can take up any challenge put on to me. The confidence that you induce and make your success look so feasible is really astounding.

    After the session on "change", I am feeling more positive about the changes that are awaiting me in the early next year. I am sure to do the 10 points you have mentioned in the mail to make the changes in my career more effective. I believe in you when you say that I will get something concrete out of it. I shall talk to you in person about the change in my career I am going to take. For sure, every statement of your session is going to help me during that phase of my life.

    You have captured my imagination, my opinions. I can only pay respect to you by implementing the techniques suggested by you. As I believe words are of no use if I praise you now, with the "high adrenaline" feeling I get attending your sessions, and don't implement your techniques.

    The best time/money I have ever spent is for your sessions. For the first time I am feeling the significance of money otherwise I didn't have anything to give you in return for the life changing sessions that you are conducting.

    Looking forward for your next session...!

    Best Regards,
    Anand Patil

  39. Anand,

    Thanks for the update ... I am sure you will come out with something sensational after the steps you follow.

    I really was overwhelmed when I read the last lines (I didn't have anything to give you in return for the life changing sessions that you are conducting) ... this is some appreciation.

    Cheers ... I am sure you will 'transform' your life.

  40. The sessions are zen.

    1. Hi Siddharth,

      Could you elaborate on this? I am not sure what you felt when you wrote this.


    2. Sir,

      Your sessions take me from the stage of knowing to the stage of understanding. Knowing and understanding are two different things. For example, when you ask why euro crises is not getting resolved, many would 'know' what euro crises is but to get to the crux of it requires 'right understanding'. Many might 'know' what life(n.) is but many don't live(v.) with right understanding. Knowing is born out of conditioning. Understanding is born out of realization. And your sessions take us to that stage.

  41. Siddharth,

    I am so glad that you rate my sessions beyond "knowing". My sole intention is to give you a way of thinking that will remain with you for a lifetime. These perspectives make you more perceptive to day-to-day business- and life-decisions. Once you understand the issues 360 degrees, your own decisions become much better.

    I would rate anyone's learning complete when most of his/her gut-based decisions (the ones taken instantaneously) actually prove right. Right because, in those 30-60 seconds, s/he would have processed all the information that people take years (it's true; sometimes people take years to take a decision) to take.

    Amazing point-of-view. Keep going :)

  42. Sandeep,

    This is my first comment on your blog as I am a late bloomer to the list of your admirers - and admire I do ... Nobody has had even one-hundredth as much impact on my mind as you have. As the above comment said: "picking up the blown-away pieces of my mind from the floor." I would go a step further: I think my mind can't be pieced together now. It has undergone an irreversible transformation.

    I have had no interaction with you but have watched about 9 hours of your videos (the first three sessions of BOLD). And I must say just one thing: everything that I have done in life so far seems meaningless and trivial. What you said made so much sense that I have decided to take control of my life from now on. This will indeed mean some really audacious career moves on my part but I am sure each moment spent trying to figure out what I LOVE will culminate into a superbly power-packed future - a future in which MY passion, MY personality, and MY prowess will yield MY profits. WOW!! How I wish I could have such an existence right from now. I have never been shy of any amount of hard-work but have realized one thing. If you are fundamentally doing the wrong thing or are doing the right thing the wrong way, you can never be happy no matter what you do. I totally HATE my work, am living from paycheck-to-paycheck, have no zest in life for the work I am expected to do, and have had many failed relationships. I used to be a really creative child but feel that I have lost each of my skills with absolute perfection and have trusted too many wrong people along the way. I always sought approval, became too dependent on people, and could never dare to think different. The strangest thing is that looking at me from the outside, no one can say that I am this messed up. In their view, I am smart, travel abroad frequently, have a great job, great looks, and a lot of fan-following. BUT I feel like a complete loser as I have buried "the-true-me" somewhere and am living someone else's life.

    I have no "passion" for my work.

    I have no "power" to change things or to suggest a new idea. It is never accepted.

    I have no "prestige" at work. I am one of the thousands of faceless contributors. I do have some prestige outside work, though.

    I have no "mystique" about my work. Each day there is no variation, no challenge, and no fun. Nothing different to look forward to for months together.

    I can't showcase "rebellion" at work. I will be shot. I have to comply with whatever I am asked to do. Just toe the line.

    I don't "trust" my workplace fundamentally.

    The only thing present is "alarm". Every day is a panic attack. I freeze under deadlines and can't even think. I just perform like a mindless drone.

    I want to "break free" and "live my bliss". I want to be a thought leader like you.

    You have a breathtakingly bold and different approach to life - many people can claim to be different and beyond the ordinary but NOONE ... I mean it ... NOONE ... in the world lives life the way you do ... completely maverick style on your own terms with an absolute love and unparalleled skill for your work. I am envious!!!

    If everyone in this country could decide to live life like you, imagine what this country could become. Nobody could stop us from becoming a superpower then. The way you live life is truly amazing - an impact that is "un-delete-able" from my memory even when I am dead. What I really like about your sessions is the fact that you don't mince words just to please people.

    One request: help me become someone like you. Someone who "bloody" doesn't care about the world.

  43. Hi Sandeep,

    I am really afraid of writing comments here, I feel embarrassed to have not known all these facts about the global chess board before. I think I would not dare to comment after next sessions so that I will not be feeling guilty of my poor takings on global issues. Of course, my profession leaves me no time to think of all these things and till now I thought I am not supposed to (being a scientist, lost in my own world of discovery & so on) but the session was an eye opener. I am living in a parallel world at the moment, one at work and other at Ivy and not surprisingly I am inclined towards Ivy a bit more. As usual, I am left with lot more questions on the global chess board and I hope the next session will address that as well. In fact, for the first time on Monday, I could read the news on middle east because so far my interest of reading news paper was just to read few things about sport, city and some time pass things. What else I can say? Mostly, words will always fail to describe my deep emotional gratitude towards you for enriching and broadening the horizon of knowledge. It is hard to get just by reading books or news paper but once you elaborate it with your uniqueness then the Arab spring crisis also looks very easy to understand :)and I think by next session many of us would be able to solve Eurozone up to some extent :)

    Looking forward to the next session...41 hours to go...

    1. Prasad,

      I am so glad to receive this feedback. I am trying to give you a holistic perspective of the world as on date. I am sure there is a lot more to know and savor. But I want to give you a framework to think for a lifetime. This is precisely the objective.

      I promise that the next few sessions will also be really eye-opening and absolutely engaging.

      Keep the feedback and the comments flowing :)

  44. Sandeep sir

    I can never have enough of your 'wisdom', the 'enlightenment' that I get. I am not sure, how many do this, but before I comment, I make sure that I go through each of the comments preceding mine. I definitely could relate to many of the things that Simran has mentioned. In fact I am quite lucky to have 'got' you so early in life, given that some people keep languishing without even a half-baked mentor. Live in a false world, doing all the mundane stuffs yet swagger like a king.. to pity with them, and I'm surrounded by such 'self-proclaimed kings' all around. It surely does! Nevertheless, it's not about them anymore, it's about me.. and it's all because of you! I now have the courage to go penniless (momentarily maybe) in pursuit of my dreams (in fact I have already started) than be tethered to my 'circumstances'.

    Since I missed out commenting on the last two sessions [2 & 3], I would, in short, like to emphasize that the way you described things on the way a human mind functions or we things was incredible! I am currently reading 'A whole new mind' and can very well relate to a few things you covered during the session.

    The session on leadership was expected to great and it truly was FAN-TAS-TIC!! If I can recollect a few specific points, you somewhere mentioned that you improved you oratory skills while watching a cricket matches with the TV muted...amazing; I got goose bumps, since I did exactly the same and would go on to win a state-level cricket commentary contest. Somewhere, I feel that if you [your characteristic traits and persona] were to be 'diluted' 500 times or 1000 times.. rather brought to the most crudest of forms, it would perhaps be me. I know that's blasphemous to say, being a student of yours.. nonetheless I can be, at best, a caricature of yours, yet I say this since I have been discussing you and your thoughts, at least 2 hours a day with anybody I could get hold of [Laughter]! It might sound funny, yet it's true. I wish to see you write a book on leadership soon and related subjects soon.. it would be nothing short of a reference manual for all our wannabe leaders and perhaps a panacea for the 'half-baked' ones.. the souls in a state of delusion. It sucks to be led by such people. I'm not cribbing anyways.. May God be with them.
    Now on to the 'Global Chess Board'..this sessions as well as the upcoming one would always be a challenging one for one and all. In a sense that, these topics are so volatile and keep you on your toes every single day. One can miss them at the cost of being labeled 'illiterate'! I have been discussing some facets that you explained and let me tell you nobody, absolutely none, could come up with an explanation that could have pleased you! To stretch it further, some grown-ups still have that 'eternal' query: Why don't we print currency notes in large numbers and bail the country out of a crisis? About the counterfeited notes making an entry into our system, [courtesy our neighbours] some had to say that it's aimed at diminishing our country's IMAGE on the global map! Thank God I am better informed and more importantly, now have the urge to know things (I always had) which nobody could explain to my satisfaction until a certain Sandeep Gupta happened. People reading this comment would be wondering, whether this guy would ever stop? My sincere apologies to them; if it's Sandeep Gupta I am writing about then even ages won't suffice.

    You are a fountainhead of knowledge, who I have personally known. The holistic picture you portray on a given subject is pristine. Looking forward to tomorrow's session and get enchanted further. I say this even though I have already been a part of the '5X' program. Thank you sir!



    1. OH MY GOD! You have taken the admiration to a completely different orbit. I am so glad that you are not following the herd any more.

      I have just believed in one thing all my life: if you are not happy doing what you are doing, you gotta change what you are doing, no matter what the world thinks of you or of your decision.

      Also, if we understand human behavior well enough (through the triune brain model), I am sure life will be a lot easier.

      As regards what others know and believe, there is no need to worry. You will always have the KNOWs and the KNOW-NOTs (if I could coin and use such expressions). So revel in the fact that you don't belong to the majority of the numskulls around but don't try to change them all. The effort is futile most of the times.

      Do let me know about the other things that you wanted to talk about. And sorry for the late reply.

  45. I'm loving it... :)

    I'm very glad I registered for this course. Can't express my feelings or thoughts like others (not good at that). All I can say is I'm very happy I'm attending this course & hope will make good use of the information I'm gaining from this course.

    Make a difference to the world we live in.

    Thanks Sandeep :) really mean it :) Your directions are very helpful. You have changed my perception about the world I/we live in.

    And also hope we keep our greed in check so that we won't destroy ourselves and the world we live in :)

  46. Hi Sandeep,
    Last session about modern Human was fantabulous. All my life I have been trying to be rationale and more rationale (for which I got a job where they treat me as a commodity) except my decision of quitting my job which was purely an emotional decision for which I was labelled as a fool by most of the people around me. I didn't know what to do after quitting the job but I accomplished many tasks which I didn't even think, while working, I would do them in my life time. we made a feature film titled 'TRIP', conducted workshop 'Igniting Minds' for 60+ students for final year engineering college students, raised more Rs.5 lakhs for shri ramana maharshi academy for the blind. All these would not have happened had I not read your blog, had i not attended your sessions.
    you have given me a total different perspective of this world. I really liked the sentence "the bigger the problem the bigger the opportunity" Now I am not seeing the problems I am just seeing the opportunities.


    1. Vishwanath,

      Each time I read a feedback from you, I get goosebumps. Very few people are fortunate to receive a genuine, heartfelt appreciation from others. I am really fortunate in this regard. I can assure you that the yardstick by which you take decisions can't be people around you. People will always laugh and label. That's why they are neither happy nor successful. I am glad you took an impulse decision. I want to share all my learnings with all the participants and after each session, I realize that there is so much more that I can share if there is no time constraint.
      I am extremely sure you will get the choicest of rewards for the decisions you have taken.

  47. Hi Sandeep,

    God is Man’s greatest creation or Man is God’s greatest creation? I believed in later so strongly that when I heard the word in the class it just passed over me and I thought I am not going to change my perception about what I believed in my life so far. Having grown up in all “Adhyatmic” environments in my life it will take me some time to divert my mind on the topic. I have some of the best literature of “Adhyatma” with me which I read every time or for me it is a routine. The session on “Modern Human” helped me in modernizing my approach in more practical way. When you said that after this session we will see the results in just 10 mins, I had no doubt about that and during my travel from class to home I observed some of the people riding recklessly and instead of getting angry on them(which I as usually) I just smiled and thought which category are they from .
    Thank you very much for the up gradation of my knowledge and perspective. Though I am reading the literature for a long time there were many questions in my mind which were left unanswered for a long time now. Meeting you is a part of my destiny and hence I am thankful to the destiny as well. I feel very fortunate to have known you and got many of my answers during the journey of KTWI24H. Why we cannot create Facebook or Google because the future creators get hired during his/her graduation by these big companies well before this genius even think of creating something new on his own. I feel even more fortunate that “Sandeep” did not follow the routine of engineering/MBA graduates and started KTWI24H otherwise I would have missed one of the biggest opportunities of learning.
    I am short of adjectives to praise you and English words cannot describe the Indian emotions which I am going through.
    Thank you Thank you.

  48. Prasad,

    I know where you are coming from. I have never believed in any sacred-cows in my life just because others (close people, society, and so-called experts) believe in them vehemently. I can demolish any irrational belief system shred-by-shred.

    The lesson is: the irrationality people possess can be leveraged very very successfully if you possess the following attributes:

    1. You can think rationally most of the times.

    2. You know that others will not think rationally most of the times.

    Just because something like religion or god has been passed on from generations to generations doesn't mean you need to believe in it.

    Imagine childhood stories. We are told that all animals talk. But upon growing up, when we find all the evidence to the contrary, we no longer believe the "sloppy" logic we were tendered.

    The same goes for every sacred cow. So don't try to change the world. Let it hold on to the irrationality. You should become rational (for the most part) and cash in on the irrationality in others.

    Emotions are great but only positive emotions. So have lots of positive emotions (such as passion for your work) and always rely on the fact that the world will never be rational. That's where opportunity exists. You as a service-provider can't have negative emotion. So what's negative emotion? The answer is: any emotion that is a net loss.

    Never expect that people are rational. This is the biggest mistake you can make in your life and career.


  49. Thank you very much Sandeep for extending the session over the blog. I am out of that zone from last 7-8 years & some how I was able to overcome those behavior, but, at the same time I always expected people around me to be rational and there I did a mistake. The session blown off that belief and believe me I feel much more relieved now, a vision crystal clear :). Now Only One Session to Go leaving behind an Everlasting Confidence, a Fantastic Joy Ride from last two months, I must say that this is an "Era of Endless Happiness"-These sessions should have been continued for some more time with much more dimensions.
    Just One Example, today when I speak in office I feel the difference. I met an MBA-deputy manager who did not know who is "Peter Drucker" and when I asked about "Jack Welch" two of them (Both MBA's) said "He was someone at GE". I feel blessed that I attended KTWI24H. The impact of these 24 hours will last forever but still :Yeh Dil Maange More" :) :)

    Best Wishes,


  50. Prasad,

    I am sure you will keep having revelations of the same learning every day. And with the passage of time, your understanding of things will become clearer ... this is a never-ending process.

    You say that the course should run longer and should cover even more aspects. I can conduct a 240-hour course rather than a 24-hour course ... but I am sure you needn't attend such sessions. Beyond this point, it is about developing them further with your own self-effort.

    You will surely have a completely different life after these sessions.


  51. Sir,

    KNTW24H has been one of the best things that has happened to me. Through this course, I've learnt so many things which probably I cannot learn anywhere else. This course has been eye-opening, perspective building, personality shaping and also destructive (of preconceived incorrect notions). I'm very fortunate for having met you.


    1. Thanks Siddharth,

      I am really glad that the program helped you. I have been completely unstinting in sharing absolutely everything I have known and believed for all my life.

      I am quite grateful to you and all the fellow participants that this course could be of some help.

  52. Dear Sandeep,

    The course has enough impact for life change. I have many personal learning from this course. Your idea of positioning is really meaningful and i suddenly started finding this working behind many so called good brands. i am using these tools to build our brand.

    Your idea of leadership and the message you gave about the self centric changes one has to do are absolutely life changing. Though i read some books about leadership, i never got the idea so sharp and straight into my mind. This session is useful for me in years to come as my team is growing in large number.

    Your story telling session was real eye opener and revealed the secret behind many successful public speeches and presentations. The learning from this single session is enough to win at many places. I started making stories to convey my ideas. Hope to see the results soon.

    Thank you very much for all these sessions. What to say about usual you proved it time and are always beyond the expectations in delivery. You have been keeping all your promises. Your commitment and drive to make us implement what has been thought is priceless. Thank you once again.

    1. Nagendra,

      Personal Positioning, Seven Triggers, Personal Leadership, Storytelling, Triune Brain, and the whole idea about how we are wired to think, act, and behave ... the idea of the most memorable and emphatic communication ... I can just go on and on ... but, to get to the point, the impact of such attributes / skills / knowledge can't be overemphasized.

      Thanks once again for being extremely generous in showering the praise.

      One more thing: I would also like you to tell me the impact that the "knowledge sessions" had on you.

  53. Hello Sir,
    I was so impressed by the movie ‘Schindler’s List’ that I remember researching about Oscar Schindler’s life. All through, one question intrigued me: ‘Why did Oscar Schindler risk everything to save people?’ I agree he was just being human, but I thought there was more to it. I concluded that there was no real convincing reason. He himself has never been able to clearly explain. Even Steven Spielberg confessed ‘It is impossible to crack that Enigma’. I derived ‘We don’t really need to know all the answers to life or actions’. Sometimes it is better not to over-analyze. Of course only sometimes!! :)
    You sure are wondering if I am way off the context here or may be commenting on a wrong forum! Well, when I see you struggle and work so hard to uplift our lives, the same question crosses my mind. Why? Well, I choose not to ask you that question. Experience sometimes is so much better than analysis.
    I was clear about one thing even before I joined the course – At least in the near future, I do not want to be an Entrepreneur. I have planned a few other things for myself before that. However, my expectation from the course was to see the world through your eyes, gain perspectives and knowledge from the person I have come to adore so much. The course did a lot more than just meeting those expectations – it lifted me to heights and exposed me to thoughts I never knew existed.
    There have been very few moments in my life when I lost the sense of time. These are the moments I live for, moments when everything else ceases to matter. I am glad to have innumerable such moments throughout the course KYWI24H. The sessions on change, triggers, positioning, world economics, modern human, communication (you know I can go on)… just blew me away! I respect myself even more for having attended your course.
    I have always been your admirer and will continue to be for the rest of my life.

    Just one thing, as I mentioned in my previous mail to you (apart from the questions), it would be nice to have a ‘QnA’ session on the last day. I am sure we will have a lot of learning there too…:)

    Sir, THANK YOU for adding a great deal of meaning to my life.


    1. Vivek,

      You have put me on a pedestal that is hard for me to believe (I definitely think I don't deserve this praise).

      But more important than that, this line by you: "Experience sometimes is so much better than analysis" is the summary of my life.

      The other line that blew me away ... BLEW ME AWAY ... is: "I respect myself even more for having attended your course." What an observation ... KILLER!

      I will cherish having had you as my student. Your takeaways from the course are simply path-breaking.

  54. Sandeep,

    My last comment did manage to create some furore and did raise many eyebrows. But I have to say something: I still stand by what I said. The reason: I have watched all the sessions of yours. And my belief about has gotten even stronger. But now I associate you with Passion, Power, Prestige, Mystique, Trust, and Rebellion. I don't associate you with Alarm.

    Coming to me: what change happened in me after following your program? I have already quit my job. I have decided to travel for the next 3 months (want to come along?) ... my idea of an ideal holiday is identical to yours: Open quite space near a river / coast, a hammock, great weather, plenty of red wine, some great books, and a friend (like you) with whom I can have absolutely knock-out-punch kind of conversations. I mean it! I seriously mean it.

    I am sure I will figure out what want to do. The thought is already in my head but I want to be with myself and wallow in the moment. Not intending to rush it at all.

    Here is what I want to become. I want to be a professional public speaker. This is fixed. All I need to fix is the domain. And what better coach than you to take on such a journey.

    I would pay 10 lakh Rupees just to attend the 8th session: The Storyteller You. It blew my mind. It gave me the confidence to go out and become a public speaker.

    I know it is extremely tough ... well-nigh impossible ... but I will live by one aspiration for the days to come: To beat Sandeep Gupta at Speaking ... even if it takes me a decade, I am up for it.

    I hope to beat you at speaking, storytelling, deliver, stage-presence, humor, timing, and the million associations that you can conjure up just at the drop of a hat. KUDOS!

    You have some serious competition coming your way, Mr. Gupta. Brace yourself.



    1. Richa, Were you on your red-wine high when you wrote this? I am amazed by what you wrote. Your idea of a vacation is similar to mine (mine? how do you know what I like to do on a vacation?) I am sure I have never shared this with any of my students. But congrats and all the luck ... this is the first time a student of mine has written to me (that she wants to beat me). I am elated at the very thought of it. Keep it up. If you need any help, I am there. But I would like to take a rain-check on the vacation ;) I would rather vacation alone. Thanks for the invite, anyway.

  55. When we started with KTWI2H, after two sessions I spoke to my wife about it and said that I am thinking seriously about my present job profile and I may quit or change it as soon as possible. She was shocked considering the fact that I am married for just over six months, it was expected. She was very apprehensive about the programme and thought that this guy called “Sandeep” is going to spoil my husband’s career. We had some arguments over it the following week and in stead of stretching it for long I came out of some idea. I asked her that she was planning to do some course in finance and the same course is actually not available in Bangalore & only one institute in Pune offers that. It was her home town so she was delighted to go back and I was delighted that I will be all alone to think constructively as well.   She is about to come back within a week now.
    I thought I would write to you after few days as after lot of thinking and mind boggling, I was able to take a “decision” about my career and communicated it in my office. Thanks a lot Sandeep, for these 8 wonderful life transforming sessions. 2 years ago in a casual conversation, one of my earlier manager asked me whether I have any plan B ready for my future. I had no clue about what was he speaking but somewhere I thought that he was right. Though, I had no idea about my plan B, I had no clue where to start & how to go all out to achieve it. I spent so much time in thinking but nothing came out and it was just a waste of time. Thanks for KTWI2H, I could figure out many things about myself and the things which I need to do in days to come. Last week, unexpectedly, my manager asked me that two years from now where do I see myself? I am very much prepared and within a fraction of second I told him that I will not be working with him for long and I would not be working in the same domain anymore. I am in my present domain for last 7 years and the way he reacted was quite expected as no one from my profession would have spoken to him the way I did. For a while he thought I was joking but the casual conversation has taken a serious turn, I told him how serious I am and asked him to talk to his superiors about it. Now I am awaiting the reply from management about it. I am not “Expecting”, I do not have any “Hope”, but I am having a good time, I do not have any kind of burden on myself anymore. I am not even worried about anything as KTWI24H has filled me with lot of confidence; it is hard to believe that I am not a person what I was before Oct.21st anymore. Application of session on “Modern Human” in office is all entertaining; I am having a good laugh in office due to the clear concepts of rational-irrational, right-left brain, liner thinking. Also, I am using a storyteller session for my own development.
    Let’s see, what happens in next couple of days or a month, but I am already living my life like a king. I have no worries, in fact all problems seems very tiny now because you have asked to “Make Your Goal So Big, So Compelling”. I am prepared for everything which is coming my way; I have decided to stand out. I am not an “Adjective” or “Phrases” guy so can’t praise you with lots of adjectives & phrases. But a humble & kind thank you. I wish, many more people in this overcrowded world would benefit from sessions like KTWI24H.
    Tons of Wishes n Care
    Now n Always,


    1. Prasad,

      I had no clue that all this had been happening all this while - so much water under the bridge.

      I am glad that you are not stressed anymore. I can assure you that you will end up taking some really 'maverick' decisions soon.

      Cheers and all the very best.


    Before KTW24H I was light years BEHIND reality.
    After KTW24H I am well AHEAD of tomorrow.
    What happens in between is MAGIC !!!

    Yes, these are the Sandeep's magical sessions that will transpire the REALITY to you instantly. KTW24H has helped me make better, concrete choices.
    I am seriously working on starting up something soon. Without Sandeep’s sessions all plans would have remained as planning stage forever. His sessions have enabled me to stop planning and start GETTING THINGS DONE.
    I can’t write anything more about the sessions as everybody has talked everything about it.

    Finally, take my advice – Please take up KTW24H and JUST FEEL IT.


    Personally, whenever I go to Sandeep’s classes, I get a feeling that there is a board saying “HOWARD ROARK – The Architect” etched strongly. People who understand the depth of “The Fountainhead” can see where I am coming from.


  57. Ajay,

    Fantastic lines in the end ... "Personally, whenever I go to Sandeep’s classes, I get a feeling that there is a board saying “HOWARD ROARK – The Architect” etched strongly. People who understand the depth of “The Fountainhead” can see where I am coming from."

    WHOA! This is some serious appreciation.

    I wouldn't shy away from saying that I definitely think I personify Howard Roark ... The Fountainhead is / was / has been (and forever will be) the most impactful book I read and I immediately resonated so much with Roark that any other kind of existence would have been worthless.

    My lifelong learnings from The Fountainhead:

    1. Have very strong convictions (obviously extremely unconventional) about what you do. Never compromise your belief / value system.

    2. One can live life absolutely on one’s own terms. One person can take on the whole world.

    3. Excellence (being the “best in the world” at what one does). You must belong to the top 1% talent in the world at whatever you choose to do. Or else, your existence is absolutely ‘third-rate’.

    4. Money will follow you if you follow your love, convictions, excellence, integrity, and courage.

    5. Free-market capitalism is absolutely necessary to unleash the entrepreneur in you. The animal spirits needed to create something insanely great could never flourish in socialism.


    I would like to know what idea you are working on. Great to know that you have taken the initiative.

    Cheers, Sandeep

  58. Hi Sandeep,

    Let me first thank you for giving us an excellent eye opening session and it was a privilege listening to a knowledgeable person like
    you, thanks Sandeep!!

    The session had seeds of thought embedded in my mind, mostly with respect to my thought process in general and the outlook towards my career.
    It has inspired me to think of the possibilities of attaching a economic engine to the things that I really love to do / have a drive from within, also to get rid of the inertia, of getting out from our comfortable zone - 'change'.

    The thoughts about the ingredients on how to evolve an idea into a successful business solution and money would eventually be the by product of the success and not a motivator in itself was inspiring.

    The effect of the session; it has kick started a new phase in my life and hopefully I would be able to end up doing what I love to
    and live my life to the fullest!!


  59. Thanks Sandeepz - is this how people call you? :) - for the comment.

    The things that you have mentioned are definitely crucial - basically three ingredients have to be married ... passion, excellence, and an economic engine. But it can't be money alone.

    All the best for your future. Do share what the effect of the knowledge sessions was.

  60. Vishwanath,

    Each time I read a feedback from you, I ask myself: "Am I really worth such admiration?" I mean being compared to Tendulkar in any way is one of the most florid compliments I could have dreamt of.

    I am fascinated by how you have internalized the learnings from the course. Imagine the joy of a trainer when his student says to him: "It gave me confidence that I can debate on any intellectual topic with anyone." WOW! This is absolutely to die for.

    Keep on spreading what you learnt here and I am sure that we can turn the world into a better place.


  61. i will be most disappointed with myself if i cant use these sessions to bring out my own instincts about leading my life my own way .
    Sandeep , i believe i need more from you . I think that investment in yourself brings meaning into your life and investment in world brings money into your life . Investment to some extent was done through your classes , now its time to reap the benefits .
    The first thing about your sessions when i was about to start was " SOMETHING AWESOME " And Now the last one would be " Are you Inspired to take the challenge "

    I am thankful to you and all the participants for making the session so interactive and useful .

    1. Chandan,

      First of all, a huge thanks for giving the suggestions in the separate mail. I am really glad.

      The way you have encapsulated your feedback is really impressive ... from SOMETHING AWESOME to ARE YOU INSPIRED TO TAKE THE CHALLENGE.

      WOW ... keep the tussle between the right and the left brain going. I am sure your right brain will win.

      As you have mentioned in the mail: "I must say that the last session was awesome! there was a WOW!! factor in it." I thank you for such a generous praise.

      Do keep me updated with the developments in your life. Cheers.

  62. Anand,

    You have already become a storyteller, it seems. The description was superb. Really superb.

    Also, it goes to show how seriously you are taking this entire learning.

    As I suggested, you have to talk more and more, and have to be willing to share your ideas. You have so much content backing you, anyway.

    I hope the meeting helped. I hope to see a changed person the next time I meet you.

  63. Dear Sandeep.

    Thank you for the the best program I have ever enrolled for, better than 4 years of engineering combined. As mentioned in the last session, I would call this program "MLM" (Masters-In-Life-Management).

    Every leader and influential speakers should start doing what you do - introduce an idea/concept, show a direction, and then demonstrate how to use it - classic example is the email you sent on story telling. Communication is meant to be simple and effective, but it unnecessarily made complex. I think much of your mastery over communication has to do with your vast teaching experience, you show how things can be done, the teacher in you wants ideas to get embedded in people's mind.

    Each concept/ideas taught by you has BLASTED!!! my mind. You have been the biggest disruption in my life. I am still trying to cope up with the new Sanja (I call NeoSanja) in me. NeoSanja is an antithesis to 'I'.

    NeoSanja thinks - screw it, lets do it, while 'I' in me thinks - play safe, don't speak up, don't oppose, don't rebel, because as a kid it was told "The loudest duck gets shot first".

    NeoSanja wants to come out, break the shell, feel the fresh air, go for the kill, take a leap and fly high. While the 'I' in me wants to settle down in the (dis)comfort of its cocoon.

    'I' preaches Better-Be-Safe-Than-Sorry, 'NeoSanja' counters "WHATS THAT" ?

    I am not sure how the story unfolds, whether 'I' will be heavy over NeoSanja. But this time, I hope and I pray lord that 'I' looses.

    Best wishes and regards,
    "Do what you believe in, believe in what you do"

    1. Hi Sanja,

      I am sure that NeoSanja will win. I am quite sure of this.

      Thanks a lot for the appreciation you have showered here and in the class (when you said, "Sandeep knows everything." This can't be the truth, as nobody in the world knows everything. But this goes to show the impact this program had on you ... you call it the best thing ever ... better than 4 years of engineering combined.

      This time the "I" in you will lose and the "NeoSanja" will definitely soar high.

      All the very best for life.


  64. Hi Sandeep,

    The sessions have been eye opener to me.. I cant believe the world that I was living in without knowing such amazing it the universal triggers or the world politics or the financials.. The best of all has been the story telling techniques... Beautifully directed and delivered by you..
    My only contention to myself will be on my next steps. The program had a huge impact on me... I must say every session got me thinking thru such directions that my brain never went earlier.
    Sometimes I am lack of words to explain the strength and my mental state that I attained after the sessions... I will give it a try to explain with an analogy.
    I am a huge Harry Potter fan, Watching HP movies and reading HP books gives me all time high... I could relate to each of your sessions to those HP books/movies... Each session opened a new level of thinking/information/Magic, In each session you uncovered the existence of most powerful objects(magic) from your life and learnings. It ended beautifully with your lessons bundled in a amazing piece of magic yet multiple layers of magic within it...It was your learnings/thoughts win over my stubborn mind. Just like Harry potter's win over the Lord Voldemort who haunted Harry all thru the his life.
    I was literally in a different world at the end of the session thinking of innumerable possibilities...
    Ok the movie ends and so the sessions ended... Lots of take away but Action item pending from me... Let me stop at this point and work on those..
    Until then keep inspiring folks...
    You are the best

    1. What an analysis Anjana ... totally top-drawer. The idea of my classes being compared to HP novels and movies is absolutely novel, refreshing, and fascinating.

      I am sure you will definitely shape a superb destiny for yourself very soon.

      I would love to believe that my sessions are magical (as you said above). This is really really top-quality appreciation.

      As I have already suggested, try to work out a business model around fitness. You will really succeed.

  65. The course was a real eye opener. For me the highlight of the course was the insight that you gave us into Psychology and into world affairs. As you had mentioned the course really does give me a strong foundation to connect the dots and today when I pick up the newspaper I am able to understand things in a much better perspective. You really have given me a lot of confidence to face the world and I feel that I have the foundation ready to further build up my knowledge. I believe it surely is a mistake if I am satisfied with the knowledge I have gained after attending your session and I truly believe that it should be seen as a stepping stone to gain knowledge.

    I have already started implementing the things that were discussed and I feel a lot more assured of me and my abilities. I have known you for some time now and I am not surprised by the sky high standards that you have set for the course. I hope there will be more of such initiatives in future.

  66. Sandeep,

    I have read each of the books suggested above in the same order.

    In summary: each of these books elevated me as if I was reborn with the reading of each. Exhilarating experiences each.

    I will detail as to how each book helped me in the comments below.

  67. 1. "DRIVE" by Daniel Pink:

    This book is sensational. SENSATIONAL.

    After attending the second session of the course and after reading this book, I just wished I could be 15 again and re-live my life the way this book goes on to suggest. Sandeep, I want to know one thing, though. Dan wrote this book just last year. How have you lived your entire life modeled after this book?

    Who was your mentor? what has gone into shaping your life? How did you never fall for the rut? I am so intrigued to all these answers but you don't seem to share them, least of all with me.

    This is what the book is about. Dan talks about three fulfillments from your work.

    1. Autonomy over four T's: Task, Time, Technique, and Team ... what a powerful idea indeed!

    Task: only you decide what you do.
    Time: only you decide when to work on the task you have taken up.
    Technique: only you decide how you work.
    Team: only you decide whom you work with.


    2. Mastery: When you do something, you must must enjoy the work so much that your sense of space-time disappears. The work itself (and not the rewards of the work) should be the reward. You must feel "in-the-zone" ... as if taking your skill to a supra-superlative level each time. What an Idea!

    3. Purpose: If we work only for instrumental reasons (because we need money, comfort etc.), we will always feel a void within. We must work for intrinsic reasons (fundamental reasons) ... not because the work will give money ... it should be something like: this is what you were born to do. The larger than yourself / money purpose must be felt each time you step on to do something. As Sandeep calls it: impactful work. Money will indeed follow. Money must be an offshoot (a by-product) of what we do, not the driver (purpose) itself.

    First of all ... I envy Sandeep so much because he has been able to live his life this way all his life.

    Second, I curse my existence so much ... why didn't I live my life this way? Why did I get stuck in the rut of the corporate and ruin 36 years of my life?

    I am going to change my life ... forever. In fact, it has already changed.

    1. Amazing Explanation Richa, in three points too, as taught by Sandeep.

  68. 2. People Buy You by Jeb Blount:

    This is a toweringly seminal work. Absolutely impactful. I am sure my interactions with people will never be the same again. Jeb suggests how you need to interact with people whether you are in sales or negotiation or client servicing or even when you are talking to friends or colleagues or delivering a talk.

    This is one book that forced me to thing my day-to-day life. I found how wrong I was in living my life in all my interactions.

    After reading this book, I had concrete answers as to:

    1. how I went wrong in dozens of relationships.
    2. how I blew up some of the biggest deals.
    3. how I rubbed so many people the wrong way and why so many people just walked away from me, professionally and personally.
    4. how I have ruined my chances with so many prospective people.
    5. how I can fix everything NOW.

    Some seriously thought-provoking stuff.

    One question for Sandeep (if you care to answer): though you seem to live your life as per the book Drive, I don't think you personify the embodiment of this book in your personal life. How would you react to this?

    But WHAT A BOOK ... WHAT A BOOK. This book, if implemented correctly, can simply transform your people skills to an indescribable level.

    Business and life will never be the same again. Such is the impact of this book.

    1. Richa, You are making me impatient to grab this book and be one with the author...Thanks.

  69. 3. A Whole New Mind by Daniel Pink

    Sandeep praised this book so many times throughout the course that it seems inconsequential to talk about it now. But this book needs a very special mention. A very special mention because it is the second biggest reason (the first is Sandeep, of course) for a completely different shift to a different career. Imagine someone after spending 14 glorious (????) years in Finance and Investment Banking suddenly embarking upon the journey to become a full-time professional speaker. This book will go down in history (for the next hundred years and more) as the most impacting career-changing book. Daniel Pink deserves all the praise in the world possible.

    Now I get what Sandeep meant when he said 'from stats to stories', 'from math to mojo', 'from data to design', 'from proving to playing' and from 'I-have-to-do to I-love-to-do'. Daniel Pink: you get my highest admiration that I have for any living being on this planet.

    One thing: I would like Sandeep to describe how this book actually changed Sandeep ... he has been telling this changed him completely. But HOW.

    I have discovered that I am fundamentally a right-brained person who has worked for more than 14 years in a strictly left-brained job. What a waste. It was fascinating to know how Dan dismissed the idea of linear-thinking jobs using AAA model (abundance, automation, asia). I am going to master each of the six attributes (design, story, empathy, symphony, meaning, and play) in my speaking career.

    After reading this book, I have only one thought. FAILURE IS NOT AN OPTION if you implement this book.

  70. 4. Business Model You:

    I felt as if this book was written only for one person: ME ... only ME. And the beauty is that each person on this planet can feel the same while reading this outstanding work.

    Good that I read this book after reading A Whole New Mind.

    Each of the six elements is present in the book in abundance:

    Design: the design of the book is breathtaking.

    Story: the books is full of such inspiring stories that you just feel like calling up your boss in the middle of the book and telling "SORRY, I am living my bliss. I am out of the rut."

    Empathy: what more proof do you need than the feeling that the book was written only for me?

    Symphony: this book addresses the big-picture of your life. What are you meant to do? What is your fundamental calling? It addresses the larger questions ... so 100% marks on symphony, the big picture.

    Meaning: your life will become 100% meaningful if you can follow this book. The most meaningful text one can ever read.

    Play: how people have chucked their corporate careers to take up professions such as dog-runners ... they wanted to play and ... playing they are.

    I wonder how people get the idea to collaborate with more than 300+ people to work on this book. There is so much exciting stuff happening in this world. I am completely floored by this book.

    Most importantly, you can reshape your life just after reading this book. It is not a theoretical treatise. It is the most ready-to-implement tool. The exercises in the book make you reflect, react, and regret your earlier life.

    This deserves a standing ovation.

    1. Richa, Thanks for your inspiring summary of the book.
      There is another book: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. How is it???

  71. 5. "Mojo" by Marshall Goldsmith:

    when I started reading this book, I was transformed to a different world. I visualized myself on a big stage delivering a life-impacting talk. That was my (virtual) MOJO moment.

    Take a bow Marshall. What a piece of work! I actually came up with 23 instances of my life that I could describe my MOJO moments. And imagine what: none of them came from the workplace.

    In all these moments, I could see my power of communication winning me the moments. MOJO is the book that must be compulsory reading before people join their first work assignment.

    I can go on and on praising this book. I would just say one thing: if I have thought about becoming a speaker, it is only because of this book (and also because of Sandeep - I want to beat him at communicating even if it takes me a decade).

    Sandeep: how do you get to read these books when the whole world is wrapped up in such substandard mediocrity?

    One final question? Can you list your mojo moments? I would like to know all such moments from your life.

    1. Now,I am thinking how unfortunate I am, not able to meet you during the course. I don't know your ID, here is mine, It would be great, if you can send me a request.

      God Bless You,
      Santosujit Mohanty (Santosh),
      Your Friend's Twitter:

  72. 6. "FASCINATE" by Sally Hogshead:

    Let me just say one thing: There is no book that has impacted me more or will ever impact me more than this book. The best book of my lifetime.

    Sandeep: one confession ... while I was reading this book, I saw you in every chapter and in every concept made in the book. If you had written a book in your life, it should have been just this book. You epitomize this book. This is POSITIONING ON STEROIDS.

  73. 7. "The Innovation Secrets Of Steve Jobs" by Carmine Gallo:

    Outstanding work! Sandeep, I fail to believe one thing: every book you lay your hands on turns out to be worth its weight in gold (and beyond). How did you develop this uncanny knack of picking the right books? In my case, if I buy 20 books, only one turns out good and worth-reading. But each book you have suggested can take you above the dogfight. HOW?

    Coming to the book: The seven secrets given in this book are absolutely riveting.

    Do what You Love
    Kick-Start Your Brain
    Put a Dent in the Universe
    Sell Dreams, Not Products
    Say NO to 1,000 Things
    Create Insanely Great Experiences
    Master the Message

    All of you must read this book. MUST. And this is not about electronics, or gadgets, or manufacturing ... this is like: someone living A Whole New Mind (Dan's book) in every breath. Carmine, I also read your other books (free downloads from the net). '10 Secrets of World's Greatest Presenters' and 'The Presentation Secrets of Steve Jobs'. These books are ZEN.

    One thing though: Sandeep's class on Storytelling was far far better than these 2 books combined.

    As of now, there is only one storyteller: Sandeep ...

    BUT there will be only one storyteller in the future: Richa (myself). I promise you that!

    1. All the Best Richa, Do invite me to your first session.

  74. 8. "Zag" by Marty Neumeier

    One suggestion: never start a business without reading this book.

    What have you done to my mind Sandeep. It just exploded after reading this book.

    When you said: "I do one completely different thing every year that no one in the world has ever done before." I could relate every word to this book.

    What are all these people made of? I think if I was born in a library and had kept on reading all my life and hadn't done anything else (school, college, job, personal life), I would still not have had such knowledge and perspectives? I can only aspire to become someone like these authors. I am not sure how many lifetimes will be required for this.

    The book's main plank is: when everyone zigs, you should zag.

    That means: do something so so so remarkably different and unique that there is no option in front of the world except BUYING you.

    Don't ever start any business before reading this book.

  75. 9. "Purple Cow" by Seth Godin: Sandeep suggested this book in the mail and showed it in the class. This book is a master-class work.

    Seth's blog is the most-read marketing blog in the world. And it is no exaggeration to say that he is the best in the business.

    About this book: this book is about differentiation, positioning, and the ZAG idea (see my previous review). And, in my view, Seth just nails it so well that if you need to read just one book on positioning, this must be it.

    What's a Purple Cow? Purple cow is a remarkable idea ... something that has never been tried before. Something so distinct and distinctive that the world has no choice but to admire the idea in awe.

    The beauty of the book is its simplicity and the small size. Superb work Seth. Kudos!

    I think each of the 15 entrepreneurship ventures that Sandeep has taken up in the past can be surely called Purple Cows.

  76. Sandeep,

    The impact of the course is visible in me. Let me tell 3 stories after the course, i was travelling back
    from kochi to home,the person sitting next to me was a professor in a management college and they are sending
    their students to china for the internship,i have asked him, why china?

    He said china is "good" to see with the developments!!!!. During the conversation, gave him an insight i got from
    the course about china, starting from spending 1bn$ a day for developement, half of world's cement consumption,
    metal consumption, shanghai skylines, 105 GW additional electricity generation, teaching english in stadiums,
    1.5 tr$ US treasury bonds. He was floored by my knowledge about china and got an invitation to take a session.
    Thanks for this awesome knowledge transistion.

    Secondly, Our core competency is in the mobile apps development, and we got lead from one of the leading ivf
    (test tube babies) company to develop a client server application. All my partners are turned down this offer as
    it was not part of our core competency.I had some intution,gut feeling that we need to do this project. Went
    ahead with the discussion and we are doing the POC, if successful, its a gold mine. They have 500+ customers
    and all of them are going to use this.I shall update you on this.

    Thirdly, We got another lead from a tier1 company,one of their client project is in trouble, and need
    someone to reinitiate. They gave us a contract of 150 pages with SLA's and terms and conditions.
    I have discussed this with you infact and you suggested to ask the following 3 questions :
    1. what does our gut say?
    2. can we really really service this client well?
    3. will the client make our life more stressful by putting illogical demands?

    We were happy to say NO to them, though its a high budget project.

    Thanks to richa for a clean review of all the books. am yet to complete the books.

    Warm Regards,

    1. Baiju,

      I can already see you in action ... you even started with "3 stories". I am so glad that you are seeing a direct practical application of whatever you learnt. I am sure this makes makes your learning more authentic and enjoyable.

      You will keep seeing the benefit of the course throughout your working life.

  77. Dear Sandeep,

    I must really Thank you for offering such a wonderful course. I have never heard of any such workshop or course which offers so much Value in covering varied subjects one should be aware of. After completing the course my perspective on each subject is refined so much that I don't look at things in the same way i did before the course, be it be Career, Personal Branding, and World Economy etc... It was an amazing course overall.

    Only thing i felt disappointed is that this course was limited to 24 hours, i know there is so much value you can offer and i dont mind attending 48 hours or even 62 hours.. So please come up with your next course soon and i will be the first one to enroll..



    1. Karthik,

      I am really glad that the course helped you directly. You too expressed a desire to be a professional speaker.

      Thanks for the feedback .. I will keep in mind the number of hours.

      Keep speaking up.

  78. Sandeep sir

    I AM NOT WELL, SINCE I HAVE NOW BECOME AN INSOMNIAC!! The cause and effect follows.

    It was a conscious delay on my part, in sharing my views. I was waiting for my 'Triune Brain' to settle down a bit it, as it has been 'shaken' like never before and all the learning to sink in! This is 'hypnosis' of some kind.. no matter which 'Triggers' you summoned! It's been a few weeks since KTWI24H 'officially' got over.. but the reality is, it is just a 'beginning'! You have kindled the 'fire' within all of us [and re-kindled within me]!!

    If I tagged the 'Modern Human' as the USP of the 8-Sunday program… I would say 'The Art of Storytelling' was pathbreaking! It was as if a mystery or a suspense was revealed, when you shared all those 'Rules & Dos'. Alfred Hitchcock must be proud, somewhere up above, watching you sir! Intriguing stuff indeed - it was all there, yet seemed so novel! You're a seasoned MAGICIAN sir in the context of professional speaking - Content, Manner, Delivery.. just immaculate! What's amazing is you can still better yourself which you keep doing! I wonder if at all there would be a day when you would cease to surprise me!

    P.A.R.T.S has got into my bloodstream now; the 'record' keeps playing [involuntarily] in my sub-conscious! I have analyzed so many movies ever since. I have tried critiquing over two dozen speakers on TED and Youtube. I have been trying to recollect all the Best Sellers that I have read till date. My endeavour has been to put all my learning into practice. No matter what I write or speak now.. I keep asking myself 'Am I doing it right?' The 9Cs have equally intrigued me. I must add, what a COMPLEMENTING MAIL you wrote that followed the session - you have always been so obsessed with mastery! WOW!!

    It certainly was a 'super show' sir - a befitting finale to an amazing series! You busted some of the 'grand' myths about public-speaking - be it body language or eye contact. I could finally understand HOW and WHY you differed from the hitherto 'seasoned' speakers. It doesn't matter for how many years people know you, I can bet my life on one thing - YOU WOULD NEVER FALL SHORT OF SURPRISING PEOPLE! How else could someone make people hold their breathe in complete awe.. watching a few slides, beautifully interwoven with the 'base flow' of the topic. My jaw literally dropped while I gazed at the 'SCRABBLE' ad; Anjana may testify to that, as we kept looking at each, totally amazed! [ be continued as my comments never fit in at one go, you need to share the blame.]

  79. YOU made me realise why all my life I have loved stories and Print Ads so much! In fact, I am building my own collection of 'Insanely Great' Print Ads, which I have promised to share with you; perhaps the only way I could have 'repaid' you in some measure. We all do love stories or such marvellous Print ads; only two kinds of people might differ with me on that - the MENTALLY CHALLENGED and the DEAD! But WHY are we so WIRED for STORIES? Only SANDEEP GUPTA could have ever told me! I would like to quote from one of the earlier comments on this blog: "I am proud of myself, for being a part of such a program."

    What else can I say as to what KTWI24H has done to me and what it could possible do to someone in my shoes! Anjana said it, so has Sharmin! Richa didn't differ..neither did Prasad, Sandeep, Baiju or Sanja!! There must be a reason when people say "You know EVERYTHING"… more importantly, YOU HAVE THE POWER TO MAKE PEOPLE THINK [hang on]… AND ACT!! It's not surprising either to see you being ' likened to Oskar Schindler!

    I must confess, you are the only person who I won't mind copying shamelessly! Deep within, I want to match you somehow.. doesn't matter if it takes days, months or years - it should happen! That's all that counts!!

    A man is known by the company he keeps, they say; you are going to be known by the number of lives you 'tTrRaAnNsSfFoOrRmMeEdD'! Take a bow sir! [a standing ovation]

    - Partha

    P.S : I dedicate the last session of KTWI24H to my grannies!:-)

    1. The most crucial thing about this comment (actually, the 2 previous comments combined) is that it is so heartfelt that I can personally (not vicariously) feel the stir that you are going through (in first person).

      But I am happy for the fact that the course was not about appreciation alone. It was about ACTION. And I see that every word that you have written reeks of (if I can use such a negative word to describe a positive change) ACTION.

      Partha, your time to take a bow from me. Such implementation is what I want from every participant.

  80. Dear Sandeep,
    Thanks for giving us an opportunity to be a part of KTWI24H program. You’ve really established yourself as a pioneer in “inter-disciplinary learning” which in my view is going to be the education of tomorrow. Giving a macro view on various key themes and connecting the dots with unique perspectives, made this program really a first-of-its-kind. The amount of effort that would have gone in designing such a program, organizing its content and perspectives, positioning it in such a unique manner and delivering it with absolute passion and professionalism translated into life’s best ‘uninhibited kickass learning’.

    Design and delivery of sessions especially - modern human, geo-political landscape, capitalism and investing were world-class – which reinforced your authority on multi-disciplinary topics.

    A highly instigative session on arousing the entrepreneur in oneself (RISK) underlined your unrelenting passion that made such a complex yet comprehensive program possible.

    The only thing that I felt could be done differently is to include the key points of Session 3 (Personal/ Global Leadership) into the first and second session, and replace it with a session (possibly on defining moments of World History) to be included in Part 2 (Informed YOU) series.

    I am confident that this program has done enough to help me start my entrepreneurial journey sooner than I would have actually been able to; given the corporate life we get sucked into.

    Salute to the coach, this program is life-changing!
    Wish you the best in life always!
    Shashank Saxena
    Oct-Dec 2012, KTWI24H

  81. I have always believed in the following statement “ One is a data point, two is a line and three is a pattern”. I was very impressed from the first class, but I held on to my thoughts : never to put it on your blog or inform you about it. One thing that I was amazed with is your perspective. You helped me understand the bigger picture of marketing, world economy. As I said to you, you made reading the economist a pleasure. It has become one of my favorite activity. I watch advertisements with a different perspective , analyzing why some of them catch our attention and why we close our eyes to the rest of them. If I have to say it in a single word through these session, " informed " would come really close. Your classes were brilliant although I would have loved it if you had spent some more time on shares trading.

    Amith G

    1. Amith,

      Thanks for the feedback. I am glad you can see a visible change in yourself.

      Also, I will surely incorporate your suggestion in the next set of classes.

      You must read the book The Dhandho Investor by Mohnish Pabrai.

  82. Hi Sandeep,

    I normally stay miles away from trainers/coaches who try to tell me 'what to do'. I've always felt that they are trying to 'sell' something that I don’t need, under the garb of 'helping' me. And most of the time I was right. But I'm pleased to say that meeting you and attending KYWI24H changed that completely!

    I must give a bit of my background for the benefit of those reading this comment - I've been working as a business journalist for a well known media outfit for over four years now. Naturally I felt that I knew most things that are worth knowing and have witnessed all of the recent economic milestones for India and the world. But still, when you first told me about the course I instinctively felt that I must attend. The fact that we have always had such open, engaging conversations, every bit of which I have truly enjoyed, including your insightful, even if contrarian, views played a huge role in drawing me :) Without doubt you are someone I could talk to about diverse topics and expect well-thought out comments, not the usual me-too ones!

    I came in expecting to hear some interesting insights that would deepen my knowledge... which it did. But it didn't just stop there!! The course design, your no-nonsense approach, the ease with which you moved from one topic to another, debunked several myths I'd had... what stumped me was not just the breadth of your knowledge, but your passion, delivery, and ease around vastly diverse topics, and the smoothness with which you connected the dots. I've told you this earlier - you drew lines where I thought none was possible. Yes I knew about many of these nuggets. But my knowledge was largely theoretical, and you personalized this theory. Listening to you was like reading a well-crafted novel or a gripping movie; you wouldn't want to miss even a minute of it! It didn't just thrive on what happened; but on why and how. It's all well to give a solitary splendid talk, but to do that session after session, week after week is a testimony to your genius!! The course completely inspired me to play a more active role in the way I map my professional goals!

    Many people might still wonder as to what's the point in attending a course when you can just read it up on the net. The difference your course makes is this - What we read up and assimilate as theory might help us win debates, but won't help us win in real life, as that kind of theory doesn't move or inspire us. But your stunning delivery and personalized account make these random bits of info come alive! It fired my own passion and curiosity, broadening the window with which I looked at the world and my own career. No, the course wasn't a magic pill that took away all the day-to-day challenges at work. Rather, it empowered me so much that I and in fact the whole bunch of us were just raring to go, safe in the knowledge that we were miles ahead of competition!!! And all it took was 24hrs to make that difference.

    And now, I feel a deep pull to be part of the economic transformation that we are witnessing in the world - not just as a journalist who tracks and reports the going-ons, but by being an active contributor, a stakeholder and an entrepreneur. I learnt that entrepreneurship is not just about starting a company; it's the lens through which you view life!! All I can say is that, there are two kinds of speakers/coaches - Those who know a lot but can't articulate well enough. And those who speak so well that you are on a high momentarily, but come down to mundane reality with no action points to follow up. You are a rare mix of someone with superior knowledge and articulation, and your sessions push people to take action!

    I'm so glad that I attended the sessions and urge those reading this blog to attend your courses too. It would make a big difference to the quality of their lives. You really are the best! :)

    Best Wishes,

    1. Vineetha,

      Knowing you has been one of the best things to have happened to me since I came to Bangalore. I have always admired certain qualities of yours:

      1. Rebellion: Passing out of engineering school and joining an institute in journalism, joining CNBC-TV18 as a business journalist, thinking of nothing less than a Harvard Education, and defying every norm in the rule-book have enamored me to you like nobody's business. As I have always said in my classes, rebellion is my ultimate trigger. And your rebellious streak is simply irrestible.

      2. Commitment to the cause: the kind of dedication that you have toward your work is absolutely infectious. This is passion personified!

      3. Ambition: I love the surefire and unmistakable ambition in you. You want to have the power to change things. And I love your fascination with power.

      Your command of the English language and your impeccable communication skills - the icing on the cake.

      So coming from you, the above comment means a lot. You have seen more CEOs than have most CEOs themselves, have attended more meetings with top-honchos than one could ever dream of, have seen the inside world of journalism, PR (the dirty little secret), VC pitches, and all the sordid minutiae with a personal lens.

      So, if the course had some takeaway for even you, I am sure it has a takeaway for almost everyone on this planet.

      Keep inspiring people.

  83. Hello Sandeep,

    Firstly thank you for giving me an opportunity to be a part of this superb set of sessions that really catapulted me into a new state of mind and success.

    I have personally found each and every sessions to be a critical piece in my puzzle for excellence in life.

    I was stuck in a mundane rut of daily routine with an deep desire to be extraordinarily unique in my work, and life but without having a concrete direction to achieve them or do something about it.

    I have been directly benefited, starting with your very first session on 'Brand you'. For me the biggest forces were a few people who are close to me and their happiness. Realized I have badly positioned myself in their perspective to create an environment of happiness and create an environment for success in life. But, instead had positioned myself for disaster waiting to tip off.

    My personal key take away, was the ability to channelize all my interests and dreams which were wandering in different directions and channelizing them by picking a direction I want to head and making them work for me. I feel the ability to control and the capability to create my destiny and the journey towards it.

    Since the first session till date, I have achieved a level happiness in my personal and professional life, created a template or a framework for excellent career, taken an important career change (got a new job in my dream industry, which I felt was not achievable unless some drastic skills upgrade), got my personal life in order, am back to reading great literature, picked up a superb work-life routine, bungee jumped from 150ft (calculated my risks, and conquered my fear. Part my my long term framework), ran a 10km run within 60 min (60min was always a mental block even after running 7 such 10km runs before in last 3 years), become more confident and clear about my life, than I ever was.

    I have never felt so liberated in my life before. Period!

    Thank you Sandeep Gupta for making my life feel worth it!

    Wish you the best in all your endeavors and hope you reach your 100% every-time.

    Note: As discussed with you, I would love to see more and more sensible Indians being a part of your sessions. I see a vibrant and economically strong India with the knowledge and skills you shared with us. Average knowledge base of a nation is important for the right environment to grow.

    Suchindra Kanakanapalya

    1. Also want to mention, I feel very lonely with the amount of knowledge or the cadence of energy I have now. But totally enjoying it. Waiting to put it in action.


    2. Suchindra,

      Impact is my muse. And what better testimony than this? I feel so elated that you (a son, a husband, a father, and a corporate executive) felt a deep transformation in every sense of your being.

      Hardly any participants of a course take decisive action to change things about their own lives after hearing a speaker; even if one is a good speaker, most of the times s/he may just receive an applause. And, once the speech is over, people forget all about it in just 48 hours. Audience members usually take no action even after hearing the best of the best speakers.

      I feel extremely fortunate that all my participants take concrete steps to change somethings about them after attending any of my courses.

      I don't speak for ovations. I speak for transformations.


  84. As many of my classmates know that I have recently quit Infosys to start my own company (, which specializes in B2B Business Development, Sales enablement & Channel Sales, I was aggressively looking for practical tools that can arm me to handle the challenges of an emerging entrepreneurship.

    It was an amazing experience to attend Sandeep’s ‘Around the world in 24 hours’. The plethora of knowledge that was spoon-feeded to us was mind blowing.

    Major Impact on me and my company:-

    1. Won 2 deals: In addition to my domain knowledge, I extensively applied the insights shared by Sandeep (especially about 7 triggers). It helped me to better position me and my company.

    2. Converted 1 rejection to approval: Again applying the concepts of Sandeep, I converted 1 rejection (from my prospects) to a win.

    3. Converted 1 approval to rejection: Wearied it may sound, but it was true. As an emerging entrepreneur one should know when to say ‘No’.
    After one of my prospecting meeting with the CEO, I had a conversation with Sandeep then I realized that this was a misfit opportunity. Although my prospect has said yes, I said ‘No’. Being able to reject was an empowering experience as it gave me a lot of confidence.

    4. Sandeep changed the way Infosys has taught me about Business & Sales: No doubt Infosys was a wonderful working experience, where I got the opportunity to interact with the very best sales guys in the IT world, but there were some loopholes in my learning which got corrected in the class. Now, rather than looking at profit, I started focusing on building relationship as suggested by “People buy you” by Jeb Blount (one of the many books Sandeep recommended us to read).

    5. Handling rejection: For an entrepreneur life is tough, very tough. The examples and case studies discussed in the class gave me the belief that it is not unusual. His thoughts on ‘Why the Outliers matters? ’ and ’The psychology of Mediocrity’ proved the silver lining for me.

    6. Changed My Company’s Tag line: Just after the 2nd class, I took this critical step. Initially I had written ‘Adding value to businesses, but now I have changed to ‘Nurturing Sales with Passion’. In one of the recent NASSCOM event one Japanese CEO told me that he really liked my tag line. Since then I have received a lot of comments from both my clients and prospects. I know I have put the right TADKA.

    7. Fortifying my company presentation: After the last class, I was blown away by the power of articulation. Sandeep taught us the ingredients of great speech and writing. He then showed how it has been used by him and other great leaders such as Steve Jobs. Following this I have decided to write a new corporate presentation for my company.

    These are the Tangible benefits that I have received. However, there are many Intangible benefits that will be difficult to quantify. Nevertheless, I will share them in my next post.

    1. Thanks Paras,

      I am happy that you had so many SPECIFIC takeaways from the course. It is great to see that a budding entrepreneur could get practical, ready-to-implement "tools" and strategies that actually helped to take some really correct decisions very early in your career.

      I really like this comment as it is about specific benefits. Can't wait to see your next comment.

      Keep going!

  85. Many thank Master Blaster.
    Finally, KTWI24H worked.
    The courageous decision "Helped" :-):-):-)
    Just got the confirmation from management that I will be shifted to P. M. Department from Feb.1
    I have spent 8 yrs into Basic Research (aka SCIENTIST to be specific) & off late I felt Stagnant in my career but "Sandeep" came to my rescue :-)
    I cannot believe what is happening right now. You have a invisible magic wand, which you have used to pump in the confidence & courage in us. I never imagined 6 months back that I would ever change my domain at all, I just felt helpless. But I am relieved now. This change will give me some more time to work on the dream of creating something on own.
    I just had one thing in my mind i.e. “Fear”, whether it is a right time to talk to at this point of time in my career. But then I thought if it is not NOW then WHEN? And then I went ahead with the decision and this “Fear” was outperformed by the confidence you pumped in the sessions. At the same time I was not sure how am I going to communicate this with my wife considering her apprehensions over domain change and all. She always spoke to me that “Sandeep” is spoiling career, but today for the first time she too said “Thanks” 
    I cannot believe that this thing has happened to me. It is still a dream that I can take such an extreme step. I could not have done this 6 months back or say before KTWI24H but yes, I can proudly to say that “Sandeep” helped me to identify my strengths, my weaknesses and gave me a courage and required confidence.
    I will be blank in my new domain except for the fact that I will be working with some of the known faces in office but I am confident that it will not take much time to learn and adapt to the new domain and credit is all yours Sandeep. I expect (read Request) you will guide me in this new journey as well, suggest some books though.
    I don’t have any other word but a little…Thanks…I thank you from bottom of my heart and my heart has no bottom so please consider the deepness of it.
    With best wishes,

  86. Hi Sir,

    I am really impressed and inspired by the feedback videos.

    I want to take your sessions, can I the link of the course details and the next batch schedule. I am based in Hyderabad, I know there are no sessions conducted in Hyderabad, I will travel to Bangalore or Delhi to attend the classes.

    Awaiting for your response.

    Bhanu Prasad,
    Shobha's Entertainments.